View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Section VIII - Chapter 5 181 - 196.

Multiple Choice Questions

1. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) The Cairo Bazaar.
(b) The London Farmers Market.
(c) Milan Trade Fair.
(d) The Tokyo Fish Market.

2. Marshall McLuhan suggests that the Middle Ages was characterized by the heavy emphasis on the formal study of what?
(a) Science.
(b) Logic.
(c) Math.
(d) Geography.

3. When was Marshall McLuhan born?
(a) 1899.
(b) 1901.
(c) 1908.
(d) 1911.

4. In "City of Robots," Eco asserts that in America there are cities that are created purely for what?
(a) Devastation.
(b) Hope.
(c) Entertainment.
(d) Money making.

5. What were a Marxist-Leninist terrorist group based in Italy and active, via a number of political assassinations, during the "Years of Lead"?
(a) The Red Curtain.
(b) The Red Cross.
(c) The Red Brigades.
(d) The Red Coats.

Short Answer Questions

1. In what country did Che Guevara head a massive revolution?

2. What period followed the Middle Ages?

3. What is the tenth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

4. Where is Disneyland Park located?

5. Eco discusses the current cultural fascination with the Middle Ages that he refers to as what?

(see the answer key)

This section contains 244 words (approx. 1 page at 300 words per page) View a FREE sample