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This quiz consists of 5 multiple choice and 5 short answer questions through Section VIII - Chapter 5 181 - 196.

Multiple Choice Questions

1. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) The London Farmers Market.
(b) The Tokyo Fish Market.
(c) Milan Trade Fair.
(d) The Cairo Bazaar.

2. What is the seventh type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages of Decadentism.
(b) The Middle Ages as the site of an ironical revisitation.
(c) The Middle Ages as a pretext.
(d) The Middle Ages of the philosophia perennis.

3. Eco asserts that the Middle Ages were the beginning of several practices including modern armies, a national state, capitalistic economy, and what?
(a) The "technological transformation of labor".
(b) The "age of robots."
(c) The "need for convenience."
(d) The "sanitation era."

4. Where is the J. Paul Getty Museum located?
(a) Malibu, California.
(b) Sacramento, California.
(c) San Jose, California.
(d) Los Angeles, California.

5. What is the first realm of hyper reality discussed by Eco in "Travels in Hyper Reality"?
(a) Religion.
(b) Art and museums.
(c) Nature.
(d) Sports and arenas.

Short Answer Questions

1. What fake aspect was built to house the Ringling Museum of Art?

2. In what essay does Eco discuss the qualities of blue jeans?

3. Where was Che Guevara from?

4. What refers to a sovereign state which is viewed as comprising two or more nations?

5. Who directed 2001: A Space Odyssey?

(see the answer key)

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