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This quiz consists of 5 multiple choice and 5 short answer questions through Section VIII - Chapter 5 181 - 196.

Multiple Choice Questions

1. In "Striking at the Heart of the State," Eco insists that the truth of a communication lies in how it is ______ more so than the form, content, or vehicle of the message.
(a) Expressed.
(b) Conveyed.
(c) Promoted.
(d) Interpreted.

2. Eco asserts that the Middle Ages were the beginning of several practices including modern armies, a national state, capitalistic economy, and what?
(a) The "age of robots."
(b) The "sanitation era."
(c) The "technological transformation of labor".
(d) The "need for convenience."

3. What does Eco assert that Disney suggests that the imitation of reality is so accurate that reality pales in comparison?
(a) Audio-animatronic technology.
(b) Audio-astronomic technology.
(c) Auto-animatronic technology.
(d) Auto-astronomic technology.

4. The Middle Ages was a period of European history from the 5th century to what century?
(a) 6th.
(b) 7th.
(c) 15th.
(d) 8th.

5. The Getty Museum is described by Eco as maintaining a fierce discipline towards faithful historic presentation of authentic works of art in what way?
(a) A manner that reflects the times.
(b) The way the artist saw them.
(c) The way they were meant to be enjoyed.
(d) The context in which they were made.

Short Answer Questions

1. What refers to something such as an particular mark that represents some piece of information?

2. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?

3. Eco suggests of religion that these monuments that are being created are a form of timelessness that satisfies human desire for what?

4. In what country did Che Guevara head a massive revolution?

5. What famous work did Karl Marx write with Friedrich Engels?

(see the answer key)

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