1. In "Two Families of Objects," what market does Eco refer to as a "temple" at which the semiotic signs of consumerism may be studied?
(a) The London Farmers Market.
(b) The Tokyo Fish Market.
(c) Milan Trade Fair.
(d) The Cairo Bazaar.

2. When was Che Guevara born?
(a) 1928.
(b) 1938.
(c) 1933.
(d) 1942.

3. Where is Disneyland Park located?
(a) Anaheim, California.
(b) Long Beach, California.
(c) San Diego, California.
(d) Bakersfield, California.

4. What refers to an intentional interpersonal relationship used by trained psychologists to aid a client or patient in problems of living?
(a) Psychotherapy.
(b) Hypnosis.
(c) Physical therapy.
(d) Shock therapy.

5. What fake aspect was built to house the Ringling Museum of Art?
(a) The Bellagio.
(b) Ripley's Museums.
(c) The Palazzo.
(d) The big top.

Short Answer Questions

1. In "Striking at the Heart of the State," Eco insists that the truth of a communication lies in how it is ______ more so than the form, content, or vehicle of the message.

2. What is the tenth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

3. What common contemporary phrase did Marshall McLuhan coin?

4. What does Eco assert that Disney suggests that the imitation of reality is so accurate that reality pales in comparison?

5. What period followed the Middle Ages?

(see the answer key)

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