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This quiz consists of 5 multiple choice and 5 short answer questions through Section VIII - Chapter 5 181 - 196.

Multiple Choice Questions

1. What is the fourth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages as the site of an ironical revisitation.
(b) The Middle Ages of philological reconstruction.
(c) The Middle Ages of national identities.
(d) The Middle Ages of Romanticism.

2. What is the second type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages as the site of an ironical revisitation.
(b) The Middle Ages as a barbaric age.
(c) The Middle Ages of the philosophia perennis.
(d) The Middle Ages as a pretext.

3. What refers to something such as an particular mark that represents some piece of information?
(a) Trademark.
(b) Symbol.
(c) Brand.
(d) Signage.

4. In "Towards a Semiological Guerrilla Warfare" Eco writes that media employees are often hampered by the form of the media to the extent that it is not what?
(a) A pure communication between the author of an article and the reader.
(b) An honest representation of reality.
(c) A pure communication between the advertizer and the audience.
(d) Disfigured by propaganda.

5. In "Culture as a Show Business" Eco discusses the fact that culture until recently dictated that things must be what?
(a) Truthful.
(b) Accurate.
(c) Serious.
(d) Hillarious.

Short Answer Questions

1. The works of art within the Ringling Museum of Art are what?

2. When were the earliest American blue jeans made?

3. When was Karl Marx born?

4. What common contemporary phrase did Marshall McLuhan coin?

5. Where was Che Guevara from?

(see the answer key)

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