1. In "Culture as a Show Business" Eco discusses the fact that culture until recently dictated that things must be what?
(a) Hillarious.
(b) Accurate.
(c) Serious.
(d) Truthful.

2. Eco asserts that the Middle Ages were the beginning of several practices including modern armies, a national state, capitalistic economy, and what?
(a) The "technological transformation of labor".
(b) The "need for convenience."
(c) The "age of robots."
(d) The "sanitation era."

3. What is the first type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages of Decadentism.
(b) The Middle Ages of the philosophia perennis.
(c) The Middle Ages as a pretext.
(d) The Middle Ages of so-called Tradition.

4. When was Superman created?
(a) 1923.
(b) 1922.
(c) 1932.
(d) 1917.

5. Eco asserts that terrorism gives what a reason to exist?
(a) Gun stores.
(b) Optimism.
(c) Fear.
(d) Armed forces.

Short Answer Questions

1. What does Eco define as the fear of open or white space that is remedied by filling an entire piece of art with excessive detail in a neurotic fashion?

2. When was 2001: A Space Odyssey released?

3. When was Marshall McLuhan born?

4. In addition to the organized religions, Eco proposes that there is also what for those who have been somewhat on the margins of society?

5. What ideology of progress seeks to improve the world through the use of science and technology?

(see the answer key)

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