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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In "The Sacred is Not Just a Fashion" Eco again returns to the metaphor of Superman to what?
(a) A dog.
(b) A car.
(c) A train.
(d) America.

2. What refers to an intentional interpersonal relationship used by trained psychologists to aid a client or patient in problems of living?
(a) Physical therapy.
(b) Hypnosis.
(c) Shock therapy.
(d) Psychotherapy.

3. Eco asserts that terrorism gives what a reason to exist?
(a) Gun stores.
(b) Armed forces.
(c) Fear.
(d) Optimism.

4. What is a museum of memories referred to in German?
(a) Wiedersehen.
(b) Wunderkammern.
(c) Flugzeug.
(d) Flughafen.

5. When was Marshall McLuhan born?
(a) 1899.
(b) 1908.
(c) 1901.
(d) 1911.

6. When was Jim Jones born?
(a) 1929.
(b) 1931.
(c) 1927.
(d) 1925.

7. What term refers to a fundamental change in power or organizational structures that takes place in a relatively short period of time?
(a) Coup.
(b) Election.
(c) Revolution.
(d) Peace treaty.

8. Where was the first Six Flags established?
(a) Gurnee, Illinois.
(b) Phoenix, Arizona.
(c) Arlington, Texas.
(d) Denver, Colorado.

9. Marshall McLuhan suggests that the Middle Ages was characterized by the heavy emphasis on the formal study of what?
(a) Science.
(b) Logic.
(c) Math.
(d) Geography.

10. In "Striking at the Heart of the State," Eco insists that the truth of a communication lies in how it is ______ more so than the form, content, or vehicle of the message.
(a) Promoted.
(b) Interpreted.
(c) Conveyed.
(d) Expressed.

11. Who directed 2001: A Space Odyssey?
(a) Alfred Hitchcock.
(b) Orson Welles.
(c) Victor Fleming.
(d) Stanley Kubrick.

12. Eco suggests that what implies having the conversation that compares the coding at the receiver with the coding at the source?
(a) Guerrilla warfare.
(b) Mass media.
(c) Model of communication.
(d) International politics.

13. Ego proposes that our fascination with the Middle Ages is related to a desire to do what?
(a) Predict the future.
(b) Learn.
(c) Examine our origins.
(d) Understand the past.

14. Where was Jim Jones from?
(a) Indiana.
(b) Idaho.
(c) Illinois.
(d) Iowa.

15. What is the first of two categories Eco proposes that thoughts about God fall into in "The Sacred is Not Just a Fashion"?
(a) God having attributes that humans do not possess.
(b) God is perfect, people are not.
(c) God seeing all things at all times.
(d) God in the negative, through what he is not.

Short Answer Questions

1. Eco suggests that the multinational system is very stable and that the only danger to it is a situation of what?

2. What fake aspect was built to house the Ringling Museum of Art?

3. What common contemporary phrase did Marshall McLuhan coin?

4. What refers to the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication?

5. When was Umberto Eco born?

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