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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What book of Marshall McLuhan's suggests that man has lost his center?
(a) Understanding The Human Mind.
(b) Understanding Sport.
(c) Understanding Media.
(d) Understanding Society.

2. Eco suggests of religion that these monuments that are being created are a form of timelessness that satisfies human desire for what?
(a) Happiness.
(b) Immortality.
(c) Knowledge.
(d) Subordinateness.

3. Where is Umberto Eco from?
(a) Italy.
(b) Poland.
(c) Hungary.
(d) France.

4. Eco asserts that America is a country that is fixated on realism, even to the point of obtaining "real" what?
(a) Copies.
(b) Dreams.
(c) Feelings.
(d) Concepts.

5. Where was Che Guevara from?
(a) Ecuador.
(b) Argentina.
(c) Peru.
(d) Brazil.

6. One of the effects of zoos and aquariums, according to Eco, is that animals have been erroneously what?
(a) Civilized.
(b) Humiliated.
(c) Humanized.
(d) Confined.

7. Where was Jim Jones from?
(a) Illinois.
(b) Iowa.
(c) Idaho.
(d) Indiana.

8. What term refers to a fundamental change in power or organizational structures that takes place in a relatively short period of time?
(a) Revolution.
(b) Coup.
(c) Election.
(d) Peace treaty.

9. What is the first type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages of so-called Tradition.
(b) The Middle Ages of Decadentism.
(c) The Middle Ages of the philosophia perennis.
(d) The Middle Ages as a pretext.

10. What is the second of two categories Eco proposes that thoughts about God fall into in "The Sacred is Not Just a Fashion"?
(a) God having attributes that humans do not possess.
(b) God seeing all things at all times.
(c) God in the negative, through what he is not.
(d) God is perfect, people are not.

11. What is the first realm of hyper reality discussed by Eco in "Travels in Hyper Reality"?
(a) Religion.
(b) Art and museums.
(c) Nature.
(d) Sports and arenas.

12. In "Towards a Semiological Guerrilla Warfare" Eco writes that media employees are often hampered by the form of the media to the extent that it is not what?
(a) An honest representation of reality.
(b) A pure communication between the advertizer and the audience.
(c) A pure communication between the author of an article and the reader.
(d) Disfigured by propaganda.

13. The Middle Ages was a period of European history from the 5th century to what century?
(a) 15th.
(b) 6th.
(c) 7th.
(d) 8th.

14. What is the third type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages of the philosophia perennis.
(b) The Middle Ages as a barbaric age.
(c) The Middle Ages of Romanticism.
(d) The Middle Ages of philological reconstruction.

15. What refers to a sovereign state which is viewed as comprising two or more nations?
(a) Multinational state.
(b) Sister state.
(c) Partner state.
(d) Companion state.

Short Answer Questions

1. In "Culture as a Show Business" Eco discusses the fact that culture until recently dictated that things must be what?

2. Eco asserts that terrorism gives what a reason to exist?

3. What ideology of progress is focused on improving society by means of revolution?

4. In "The Sacred is Not Just a Fashion" Eco again returns to the metaphor of Superman to what?

5. In "Whose Side are the Orixa on?" Eco describes sacred rites of whom?

(see the answer keys)

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