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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When was Superman created?
(a) 1922.
(b) 1917.
(c) 1932.
(d) 1923.

2. What is the name of the cult which Jim Jones founded?
(a) The People's Temple.
(b) The Temple of Peace.
(c) The Commoner's Church.
(d) The Church of Abraham.

3. In "Towards a Semiological Guerrilla Warfare" Eco writes that media employees are often hampered by the form of the media to the extent that it is not what?
(a) An honest representation of reality.
(b) A pure communication between the advertizer and the audience.
(c) Disfigured by propaganda.
(d) A pure communication between the author of an article and the reader.

4. What period followed the Middle Ages?
(a) The Early Modern Era.
(b) The Bronze Age.
(c) The Late Mordern Era.
(d) The Electronic Age.

5. When was Che Guevara born?
(a) 1938.
(b) 1928.
(c) 1942.
(d) 1933.

6. When was 2001: A Space Odyssey released?
(a) 2001.
(b) 1968.
(c) 1983.
(d) 1972.

7. Where was Marshall McLuhan born?
(a) Vancouver, British Columbia.
(b) Whitehorse, Yukon Territory.
(c) Toronto, Ontario.
(d) Edmonton, Alberta.

8. In "Striking at the Heart of the State," Eco insists that the truth of a communication lies in how it is ______ more so than the form, content, or vehicle of the message.
(a) Promoted.
(b) Expressed.
(c) Conveyed.
(d) Interpreted.

9. What is the seventh type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages as a pretext.
(b) The Middle Ages of the philosophia perennis.
(c) The Middle Ages as the site of an ironical revisitation.
(d) The Middle Ages of Decadentism.

10. When was Umberto Eco born?
(a) 1932.
(b) 1925.
(c) 1928.
(d) 1939.

11. What is the third realm of hyper reality discussed by Eco in "Travels in Hyper Reality"?
(a) Art and museums.
(b) Religion.
(c) The theatre.
(d) Nature.

12. When did Jim Jones die?
(a) 1982.
(b) 1978.
(c) 1988.
(d) 1983.

13. Marshall McLuhan suggests that the Middle Ages was characterized by the heavy emphasis on the formal study of what?
(a) Science.
(b) Logic.
(c) Math.
(d) Geography.

14. What ideology of progress is focused on improving society by means of revolution?
(a) Positivistic-technological.
(b) Materialistic-historical.
(c) Negativistic-factual.
(d) Religion.

15. What were a Marxist-Leninist terrorist group based in Italy and active, via a number of political assassinations, during the "Years of Lead"?
(a) The Red Coats.
(b) The Red Cross.
(c) The Red Brigades.
(d) The Red Curtain.

Short Answer Questions

1. Eco asserts that because of the multinational arrangement, there is no head of a particular government or country that can be toppled in order to change what?

2. What refers to a sovereign state which is viewed as comprising two or more nations?

3. What is the fourth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

4. Marshall McLuhan states that the constant barrage of information leads to what?

5. What ideology of progress seeks to improve the world through the use of science and technology?

(see the answer keys)

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