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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In "The Sacred is Not Just a Fashion" Eco again returns to the metaphor of Superman to what?
(a) A train.
(b) A car.
(c) A dog.
(d) America.

2. Eco creates a language for talking about communication transmission in which there is a source that sends out a signal via a transmitter through what?
(a) A transistor.
(b) A sine wave.
(c) A wavelength.
(d) A channel.

3. What does Eco define as mini representations of a particular location or scene?
(a) Crepes.
(b) Creche.
(c) Croquet.
(d) Chalice.

4. What ideology of progress is focused on improving society by means of revolution?
(a) Positivistic-technological.
(b) Religion.
(c) Negativistic-factual.
(d) Materialistic-historical.

5. Marshall McLuhan suggests that the Middle Ages was characterized by the heavy emphasis on the formal study of what?
(a) Math.
(b) Geography.
(c) Science.
(d) Logic.

6. Where is the Ringling Museum of Art located?
(a) Atlanta, Georgia.
(b) Tallahassee, Florida.
(c) Savannah, Georgia.
(d) Sarasota, Florida.

7. In "Whose Side are the Orixa on?" Eco describes sacred rites of whom?
(a) The Aztecs.
(b) The Congolese.
(c) The Inca.
(d) The Afro-Brazilians.

8. Eco asserts that nature is a victim of what by way of zoos and aquariums?
(a) Hyper reality.
(b) Animal cruelty.
(c) Entertainment.
(d) Consumerism.

9. What book of Marshall McLuhan's suggests that man has lost his center?
(a) Understanding Society.
(b) Understanding Media.
(c) Understanding The Human Mind.
(d) Understanding Sport.

10. The Getty Museum is described by Eco as maintaining a fierce discipline towards faithful historic presentation of authentic works of art in what way?
(a) The way the artist saw them.
(b) A manner that reflects the times.
(c) The way they were meant to be enjoyed.
(d) The context in which they were made.

11. What is the ninth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages of so-called Tradition.
(b) The Middle Ages of Romanticism.
(c) The Middle Ages as the site of an ironical revisitation.
(d) The Middle Ages of the philosophia perennis.

12. Eco asserts that America is a country that is fixated on realism, even to the point of obtaining "real" what?
(a) Concepts.
(b) Dreams.
(c) Feelings.
(d) Copies.

13. Eco suggests of religion that these monuments that are being created are a form of timelessness that satisfies human desire for what?
(a) Knowledge.
(b) Immortality.
(c) Happiness.
(d) Subordinateness.

14. Who publishes Superman Comics?
(a) AC Comics.
(b) IDW Publishing.
(c) Viz Media.
(d) DC Comics.

15. Eco suggests that what implies having the conversation that compares the coding at the receiver with the coding at the source?
(a) Model of communication.
(b) Mass media.
(c) International politics.
(d) Guerrilla warfare.

Short Answer Questions

1. What is the fourth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

2. What is the first type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

3. Eco argues that religion never left but what in fact happened was the increase of personal religious practice outside of what?

4. The works of art within the Ringling Museum of Art are what?

5. Where was Marshall McLuhan born?

(see the answer keys)

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