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This quiz consists of 5 multiple choice and 5 short answer questions through Section IV Chapter 3 - 87-112.

Multiple Choice Questions

1. What ideology of progress seeks to improve the world through the use of science and technology?
(a) Positivistic-technological.
(b) Religion.
(c) Materialistic-historical.
(d) Negativistic-factual.

2. Eco proposes that all use of hyper reality is an attempt to create a monument or a permanent structure that will allow for what?
(a) Immortality.
(b) Explanation.
(c) Education.
(d) Admiration.

3. What refers to an intentional interpersonal relationship used by trained psychologists to aid a client or patient in problems of living?
(a) Shock therapy.
(b) Hypnosis.
(c) Physical therapy.
(d) Psychotherapy.

4. Eco describes hyper reality as a situation in which the real is portrayed through the what?
(a) Common opinion.
(b) Horror vacui.
(c) Creche.
(d) Ultimate counterfeit.

5. What does Eco assert is the natural and final extension of photorealism?
(a) Holography.
(b) Photography.
(c) Advertising.
(d) Sepiography.

Short Answer Questions

1. What is the eighth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

2. What period followed the Middle Ages?

3. When was Umberto Eco born?

4. Who publishes Superman Comics?

5. What refers to the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication?

(see the answer key)

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