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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In "Whose Side are the Orixa on?" Eco describes sacred rites of whom?
(a) The Aztecs.
(b) The Afro-Brazilians.
(c) The Inca.
(d) The Congolese.

2. Where was Jim Jones from?
(a) Idaho.
(b) Indiana.
(c) Iowa.
(d) Illinois.

3. What common contemporary phrase did Marshall McLuhan coin?
(a) The Global Village.
(b) Greenhouse Gases.
(c) Aerodynamics.
(d) The Coriolis Effect.

4. What were a Marxist-Leninist terrorist group based in Italy and active, via a number of political assassinations, during the "Years of Lead"?
(a) The Red Coats.
(b) The Red Curtain.
(c) The Red Brigades.
(d) The Red Cross.

5. The two ideologies of progress cited by Eco in "The Sacred is Not Just a Fashion" are suggested by the media to be the foundation for the re-birth of what?
(a) Materialistic-historical.
(b) Positivistic-technological.
(c) Negativistic-factual.
(d) Religion.

Short Answer Questions

1. When was Umberto Eco born?

2. When was Jim Jones born?

3. What fake aspect was built to house the Ringling Museum of Art?

4. Eco asserts that nature is a victim of what by way of zoos and aquariums?

5. What refers to the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication?

Short Essay Questions

1. What philosophies does Eco describe in "Towards a Semiological Guerrilla Warfare"? What are his conclusions?

2. What does Eco propose about superpowers in "Living in the New Middle Ages"?

3. What practices arose during medieval times which Eco asserts are with us today?

4. Why does Eco discuss the J. Paul Getty Museum? Where is it located?

5. What is Eco's metaphor for Superman in "The Sacred is Not Just a Fashion"?

6. What conclusions does Eco present in "Culture as a Show Business"?

7. What is the moral of Eco's assessment of WWII in "Why are They Laughing in Those Cages?"

8. What is Eco's principle question regarding authenticity in art?

9. Who is the focus of the essay "The Suicides at the Temple"? What is Eco's conclusion of cults?

10. How does Eco define hyper reality? How are crèche and horror vacui defined?

(see the answer keys)

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