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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Eco define as the fear of open or white space that is remedied by filling an entire piece of art with excessive detail in a neurotic fashion?
(a) Particle overload.
(b) Brush mania.
(c) Horror vacui.
(d) Psychopainthic.

2. Eco proposes that all use of hyper reality is an attempt to create a monument or a permanent structure that will allow for what?
(a) Immortality.
(b) Education.
(c) Admiration.
(d) Explanation.

3. In "Living in the New Middle Ages," Eco asserts that one of the hallmarks of the Middle Ages was the decline of a period of peace that was brought about by what?
(a) The plague.
(b) A superpower.
(c) Advanced weapons.
(d) A tyrant.

4. What were a Marxist-Leninist terrorist group based in Italy and active, via a number of political assassinations, during the "Years of Lead"?
(a) The Red Brigades.
(b) The Red Coats.
(c) The Red Cross.
(d) The Red Curtain.

5. When was Marshall McLuhan born?
(a) 1908.
(b) 1899.
(c) 1901.
(d) 1911.

Short Answer Questions

1. Eco creates a language for talking about communication transmission in which there is a source that sends out a signal via a transmitter through what?

2. What refers to the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication?

3. What book of Marshall McLuhan's suggests that man has lost his center?

4. In "Striking at the Heart of the State," Eco insists that the truth of a communication lies in how it is ______ more so than the form, content, or vehicle of the message.

5. Eco suggests of religion that these monuments that are being created are a form of timelessness that satisfies human desire for what?

Short Essay Questions

1. In what way does Eco use Superman as an analogy in Section I - Chapter 1? What is a "Fortress of Solitude"?

2. How does Eco describe some American cities in "City of Robots"?

3. What is Eco's principle argument in "Living in the New Middle Ages"?

4. How does Eco define the "neo-medieval wave" in Section III Chapter 2?

5. What are examples of hyper reality in America cited by Eco in Section I - Chapter 1?

6. Describe the holographic display in Section I - Chapter 1. What does Eco suggest about holography?

7. What language does Eco discuss in "Towards a Semiological Guerrilla Warfare" regarding communication?

8. What does Eco propose about superpowers in "Living in the New Middle Ages"?

9. What has the impact of hyper reality been on American society, according to Eco?

10. What categories does God fall into, according to Eco?

(see the answer keys)

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