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This quiz consists of 5 multiple choice and 5 short answer questions through Section XIII Chapter 8 288- 307.

Multiple Choice Questions

1. In "What Kind of Communication?" Eco expresses that expositions can communicate especially how?
(a) Using facial gestures.
(b) Using foreign language.
(c) Telepathically.
(d) Symbolically.

2. Eco describes Sedlmayr's treatment of art as what?
(a) Simplistic.
(b) Rudimentary.
(c) Shallow.
(d) Excessively reductionistic.

3. Eco contends that symbols which are consistently repeated over a long time in a particular cultural context tend to do what?
(a) Take on new meaning.
(b) Promote stereotypes.
(c) Become part of the language.
(d) Reinforce the symbolic meaning.

4. What is a label formulated by US academics to denote the heterogeneous works of a series of French intellectuals?
(a) Industrialism.
(b) Neo-Jungianism.
(c) Post-structuralism.
(d) Mass-psychosis.

5. In "Towards a Semiological Guerrilla Warfare" Eco writes that media employees are often hampered by the form of the media to the extent that it is not what?
(a) An honest representation of reality.
(b) Disfigured by propaganda.
(c) A pure communication between the advertizer and the audience.
(d) A pure communication between the author of an article and the reader.

Short Answer Questions

1. Where was Roland Barthes from?

2. What is the ninth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

3. In "Whose Side are the Orixa on?" Eco describes sacred rites of whom?

4. Where was Jim Jones from?

5. The Getty Museum is described by Eco as maintaining a fierce discipline towards faithful historic presentation of authentic works of art in what way?

(see the answer key)

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