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This quiz consists of 5 multiple choice and 5 short answer questions through Section XIII Chapter 8 288- 307.

Multiple Choice Questions

1. Eco writes, "Only when the song has become entirely unpleasant will the audience" do what?
(a) Stand and applaud.
(b) Tell their friends.
(c) Buy the album.
(d) Feel happy at last.

2. One of the effects of zoos and aquariums, according to Eco, is that animals have been erroneously what?
(a) Confined.
(b) Humiliated.
(c) Civilized.
(d) Humanized.

3. What type of medium focuses on low definition so that the received must fill in gaps on their own?
(a) Hot medium.
(b) Dry medium.
(c) Cool medium.
(d) Wet medium.

4. Where was Jim Jones from?
(a) Illinois.
(b) Indiana.
(c) Idaho.
(d) Iowa.

5. Eco suggests that consistent use of a single what helps to avoid confusion of interpretation of symbolic messages?
(a) Allegorical key.
(b) Belief.
(c) Phrase.
(d) Definition.

Short Answer Questions

1. Eco writes in "Sports Chatter," "On it and in it, the consumer civilization man actually" does what?

2. Where was Karl Marx born?

3. In "Towards a Semiological Guerrilla Warfare" Eco writes that media employees are often hampered by the form of the media to the extent that it is not what?

4. Eco suggests that language is what in the sense that "it compels speech"?

5. In "Language, Power, Force" Eco describes a lecture given by Roland Barthes on the subject of what?

(see the answer key)

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