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This quiz consists of 5 multiple choice and 5 short answer questions through Section VIII - Chapter 5 181 - 196.

Multiple Choice Questions

1. When were the earliest American blue jeans made?
(a) 1854.
(b) 1873.
(c) 1874.
(d) 1863.

2. Eco asserts that because of the multinational arrangement, there is no head of a particular government or country that can be toppled in order to change what?
(a) The arts world.
(b) The family unit.
(c) The military.
(d) The status quo.

3. Where was Che Guevara from?
(a) Brazil.
(b) Argentina.
(c) Ecuador.
(d) Peru.

4. Eco asserts that nature is a victim of what by way of zoos and aquariums?
(a) Consumerism.
(b) Hyper reality.
(c) Entertainment.
(d) Animal cruelty.

5. The Getty Museum is described by Eco as maintaining a fierce discipline towards faithful historic presentation of authentic works of art in what way?
(a) The context in which they were made.
(b) A manner that reflects the times.
(c) The way the artist saw them.
(d) The way they were meant to be enjoyed.

Short Answer Questions

1. Eco creates a language for talking about communication transmission in which there is a source that sends out a signal via a transmitter through what?

2. What is the seventh type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

3. What is the sixth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

4. Marshall McLuhan states that the constant barrage of information leads to what?

5. When was Marshall McLuhan born?

(see the answer key)

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