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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The term "lemon" when used to refer to a bad car began with a man who lost a race in ____________ in 1903.
(a) Kalamazoo, Michigan.
(b) Chicago, Illinois.
(c) Knoxville, Tennessee.
(d) Orlando, Florida.

2. What is the narrator's most common position in life?
(a) Tactician.
(b) Strategist.
(c) Observer.
(d) Visionary.

3. How did the narrator arrive at the correct answer to the equation in front of the Algebra class?
(a) Wild guess.
(b) Computation.
(c) Cheating.
(d) Inspiration.

4. How does the narrator characterize himself?
(a) Self-defeating.
(b) Aggressive.
(c) Brilliant.
(d) Self-confident.

5. Two words likely to be found on the bumper stickers of vans are love and ____________.
(a) Harmony.
(b) Revolution.
(c) Freedom.
(d) Peace.

Short Answer Questions

1. For the most part, Camper people are _________________.

2. The narrator gives an imaginary lecture on ____________________.

3. The archaeologists may think that a dog in a commercial is a __________________.

4. Who was the character in the Charmin bathroom tissue commercials?

5. The archaeologists will probably think that TV commercials are some form of ______________.

Short Essay Questions

1. Describe the narrator's surprise inspiration in Algebra class and how he avoided looking like the failure he was sure he was.

2. What human foibles does the Johnson Smith catalog prey on and why does the narrator appreciate it?

3. What is the imaginary Sociology lecture the narrator gives on car culture and describe the differences between the Camper Crowd and Van people.

4. Define a BNA and cite some supporting examples.

5. What prompts the narrator to think of the Johnson Smith catalog?

6. What scenario does the narrator imagine in which archaeologists discover television advertising and what are their perceptions of it?

7. What prompts the narrator's memory about the great ice cream war?

8. Who is Howard and why is he so depressed about the word "lemon"?

9. Why do people find items such as those found in the Johnson Smith catalog to be humorous?

10. What defense mechanisms did the kids in the back of the room develop in order to deflect the teachers' questions?

(see the answer keys)

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