View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. According to the narrator, Camper people are ____________________.
(a) College professors.
(b) Politically conservative.
(c) High school dropouts.
(d) Corporate CEOs.

2. The term "lemon" when used to refer to a bad car began with a man who lost a race in ____________ in 1903.
(a) Orlando, Florida.
(b) Chicago, Illinois.
(c) Kalamazoo, Michigan.
(d) Knoxville, Tennessee.

3. Who does the narrator mention as a negative part of Van Culture?
(a) The BTK killer.
(b) Ted Bundy.
(c) Charles Manson.
(d) Jeffrey Dahmer.

4. Who was the owner of the Igloo ice cream shop?
(a) Mr. Leggett.
(b) Mr. Larson.
(c) Mr. Levine.
(d) Mr. Hall.

5. What caught on fire in the Kissell household?
(a) The refrigerator.
(b) The cat.
(c) The TV.
(d) The electric blanket.

Short Answer Questions

1. What is masked as a cigar in the catalog?

2. The narrator recalls sitting in a class taught by _______________.

3. Who was Howard's client?

4. Who was the character in the Charmin bathroom tissue commercials?

5. Sitting in his car, the narrator thinks about all the expressions about ___________ in the English language.

Short Essay Questions

1. Why does the narrator focus on TV commercials as a true reflection of American society?

2. What is the imaginary Sociology lecture the narrator gives on car culture and describe the differences between the Camper Crowd and Van people.

3. What defense mechanisms did the kids in the back of the room develop in order to deflect the teachers' questions?

4. Describe the narrator's surprise inspiration in Algebra class and how he avoided looking like the failure he was sure he was.

5. What prompts the narrator to think about advertising and a future archaeological dig where New York City is excavated?

6. What are the typical bumper sticker messages found on campers as opposed to the stickers found on vans?

7. Define a BNA and cite some supporting examples.

8. What prompts the narrator to think of the Johnson Smith catalog?

9. What human foibles does the Johnson Smith catalog prey on and why does the narrator appreciate it?

10. What scenario does the narrator imagine in which archaeologists discover television advertising and what are their perceptions of it?

(see the answer keys)

This section contains 1,146 words (approx. 4 pages at 300 words per page) View a FREE sample