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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the science of language, including phonetics, phonology, morphology, syntax, semantics, and pragmatics?
(a) Aestheics.
(b) Linguistics.
(c) Media studies.
(d) Anaesthetics.

2. When was Publishers' Weekly first published?
(a) 1959.
(b) 1805.
(c) 1872.
(d) 1849.

3. What states that the more we create images to "expand experience" the more we inevitably narrow experience?
(a) The pseudo-effect.
(b) The smoke effect.
(c) The pseufo-event.
(d) The mirror effect.

4. What refers to theatrical performances presented in one of the 40 large professional theaters with 500 seats or more located in the Theater District, New York?
(a) SoHo.
(b) Main Stage.
(c) Broadway.
(d) West End.

5. When did P.T. Barnum purchase Scudder's American Museum?
(a) 1867.
(b) 1841.
(c) 1859.
(d) 1905.

Short Answer Questions

1. Boorstin suggests that the graphic revolution and what else are mostly responsible for the abridgment and the mass production of art?

2. Who invented the steam powered rotary printing press in 1843 in the United States?

3. What major movie studio did Adolf Zukor originate?

4. Where is Reader's Digest based?

5. What is the first characteristic of the image, according to Boorstin?

Short Essay Questions

1. What suggestion does Boorstin state for Americans to improve their image to the world?

2. What does Boorstin write of the evolution of linguistics and the pseudo-event in Chapter 6 - Section III?

3. What changes took place in the binding industry for printmaking? What effect did this have?

4. What is the first aspect of "successful advertising" described by Boorstin? What example does he provide?

5. What shift in the American psyche does Boorstin describe in Chapter 6 - Section I?

6. What is the second aspect of "successful advertising" described by Boorstin? How is it defined?

7. How does Boorstin view the impact of advertising on the American psyche?

8. How does Boorstin define movies as a pseudo-event?

9. What does Boorstin assert is the impact of art reproductions?

10. What is Boorstin's subject in Chapter 6 - Section IV? How is the effect discussed defined?

(see the answer keys)

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