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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the fifth characteristic of the image, according to Boorstin?
(a) It is simplified.
(b) It is synthetic.
(c) It is believable.
(d) It is ambiguous.

2. What type of book binding begins with the signatures of the book as loose pages which are then clamped together?
(a) Cross stitch.
(b) Oversew.
(c) Undersew.
(d) Bind-sew.

3. Boorstin writes that advertising helps to make a shift from what is true to what is what?
(a) Desired.
(b) Believable.
(c) Perceived.
(d) Honorable.

4. In Chapter 5 - Section IV, Boorstin describes how the appearance of advertising has caused a movement from focusing on truth to focusing on what?
(a) Need.
(b) Desire.
(c) Credibility.
(d) Commerce.

5. The fourth aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the half-intelligible.
(b) Appeal of the contrived.
(c) Appeal of the self-fulfilling prophecy.
(d) Ambiguity.

Short Answer Questions

1. Boorstin writes that we are left with the "invention of experience" rather than its what?

2. What production company, recognizing that actors and actresses would demand higher pay if they became well known, refused to give their names?

3. Boorstin writes that the image must exist in a kind of liminal state "between expectation and" what?

4. In Chapter 5, Boorstin asserts that we have made a shift from moral value to what value?

5. In Chapter 6, Boorstin suggests that the greatest challenge Americans are now dealing with is what?

Short Essay Questions

1. How does Boorstin define movies as a pseudo-event?

2. Why does Boorstin believe the American image is viewed negatively by other nations?

3. What does Boorstin write of the evolution of linguistics and the pseudo-event in Chapter 6 - Section III?

4. How does Boorstin define "passivity" in the image in Chapter 5 - Section I?

5. How does Boorstin view the impact of advertising on the American psyche?

6. How does Boorstin define "ideal-thinking" and "image-thinking"?

7. What is Boorstin's subject in Chapter 6 - Section IV? How is the effect discussed defined?

8. What changes took place in the binding industry for printmaking? What effect did this have?

9. What shift in the American psyche does Boorstin describe in Chapter 6 - Section I?

10. What does Boorstin believe is responsible for the mass production of art? What effect does this cause?

(see the answer keys)

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