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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What refers to purpose or attitude toward the effect of one's actions or conduct?
(a) Conflict.
(b) Action.
(c) Intention.
(d) Desire.

2. What states that the more we create images to "expand experience" the more we inevitably narrow experience?
(a) The mirror effect.
(b) The pseudo-effect.
(c) The smoke effect.
(d) The pseufo-event.

3. When did P.T. Barnum purchase Scudder's American Museum?
(a) 1841.
(b) 1867.
(c) 1905.
(d) 1859.

4. What is the fifth characteristic of the image, according to Boorstin?
(a) It is ambiguous.
(b) It is simplified.
(c) It is synthetic.
(d) It is believable.

5. What Muzak designer suggested that his company was more the business of programming than the business of music?
(a) Carl Laemmle.
(b) James Morrison.
(c) Adolf Zukor.
(d) Donald O'Neill.

Short Answer Questions

1. What book by Walter Lippman does Boorstin discuss in Chapter 5 - Section VI?

2. Who developed an early printing press in 1436?

3. What word does Boorstin suggest we created out of the need to express the specialness of that which is real, in Chapter 6 - Section III?

4. In Chapter 5 - Section IV, Boorstin states, "By sharpening our images we have blurred all our" what?

5. What company advertised the fact that the bottles were "steam-sterilized," neglecting to mention the fact that all the other beer companies used the same process?

Short Essay Questions

1. What changes to the printing industry does Boorstin describe in Chapter 4 - Section I?

2. What is the third aspect of "successful advertising" described by Boorstin? How is it defined?

3. What is the first aspect of "successful advertising" described by Boorstin? What example does he provide?

4. What shift in the American psyche does Boorstin describe in Chapter 6 - Section I?

5. How does Boorstin view the impact of advertising on the American psyche?

6. What was the impact of Muzak, according to Boorstin?

7. Why does Boorstin believe the American image is viewed negatively by other nations?

8. How does Boorstin compare domestic and foreign issues in Chapter 6 - Section III?

9. What does Boorstin write of stage and film adaptations in Chapter 4 - Section VI?

10. What does Boorstin write of the evolution of linguistics and the pseudo-event in Chapter 6 - Section III?

(see the answer keys)

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