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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What refers to a longing or craving, as for something that brings satisfaction or enjoyment?
(a) Intention.
(b) Obstacle.
(c) Desire.
(d) Objective.

2. What Muzak designer suggested that his company was more the business of programming than the business of music?
(a) Carl Laemmle.
(b) Adolf Zukor.
(c) James Morrison.
(d) Donald O'Neill.

3. What does Boorstin assert arose spontaneously through "tradition, history, or by God,"are not made simple, are direct and active in the sense that they pull people forward?
(a) Images.
(b) Pseudo-events.
(c) Nonevents.
(d) Ideals.

4. What refers to inexpensive fiction magazines published from 1896 through the 1950s?
(a) Romance fiction.
(b) Dime store fiction.
(c) Pulp fiction.
(d) Dirt fiction.

5. In Chapter 5 - Section IV, Boorstin describes how the appearance of advertising has caused a movement from focusing on truth to focusing on what?
(a) Desire.
(b) Need.
(c) Credibility.
(d) Commerce.

Short Answer Questions

1. When does Boorstin say books began to be made cheaper, due to a variety of factors, in Chapter 4 - Section I?

2. What French sociologist, philosopher, cultural theorist, and photographer is frequently associated with postmodernism and post-structuralism?

3. When was Daniel J. Boorstin born?

4. Boorstin writes that we are left with the "invention of experience" rather than its what?

5. What editor and co-editor of Publishers' Weekly guided the publication through much of the 20th century?

Short Essay Questions

1. How does Boorstin define "ideal-thinking" and "image-thinking"?

2. What are the first two aspects of images discussed by Boorstin in Chapter 5 - Section I?

3. How does Boorstin define "passivity" in the image in Chapter 5 - Section I?

4. What is the second aspect of "successful advertising" described by Boorstin? How is it defined?

5. How does Boorstin view the impact of advertising on the American psyche?

6. What is the first aspect of "successful advertising" described by Boorstin? What example does he provide?

7. What is the fourth aspect of the image, according to Boorstin in Chapter 5 - Section I?

8. What does Boorstin write of stage and film adaptations in Chapter 4 - Section VI?

9. What does Boorstin write of the evolution of linguistics and the pseudo-event in Chapter 6 - Section III?

10. What does Boorstin assert is the impact of art reproductions?

(see the answer keys)

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