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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter 5 - Section IV, Boorstin describes how the appearance of advertising has caused a movement from focusing on truth to focusing on what?
(a) Desire.
(b) Commerce.
(c) Need.
(d) Credibility.

2. What refers to inexpensive fiction magazines published from 1896 through the 1950s?
(a) Dime store fiction.
(b) Pulp fiction.
(c) Romance fiction.
(d) Dirt fiction.

3. What type of book binding begins with the signatures of the book as loose pages which are then clamped together?
(a) Bind-sew.
(b) Undersew.
(c) Cross stitch.
(d) Oversew.

4. The third aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the self-fulfilling prophecy.
(b) Appeal of the contrived.
(c) Appeal of the half-intelligible.
(d) Ambiguity.

5. In Chapter 5, Boorstin asserts that we have made a shift from moral value to what value?
(a) Commercial.
(b) Narcissistic.
(c) Religious.
(d) Independent.

Short Answer Questions

1. Who invented the steam powered rotary printing press in 1843 in the United States?

2. In Chapter 5 - Section V, Boorstin states that even ____ have become blurred because of the relentless drive of business and consumerism.

3. What is the fifth characteristic of the image, according to Boorstin?

4. Boorstin concludes Chapter 6 - Section V by stating that we must be able to reach beyond into novel experiences and ideas and thus become aware of our what?

5. When was Publishers' Weekly first published?

Short Essay Questions

1. What was the impact of Muzak, according to Boorstin?

2. What is the first aspect of "successful advertising" described by Boorstin? What example does he provide?

3. What suggestion does Boorstin state for Americans to improve their image to the world?

4. How does Boorstin define "ideal-thinking" and "image-thinking"?

5. What shift in the American psyche does Boorstin describe in Chapter 6 - Section I?

6. What does Boorstin write of stage and film adaptations in Chapter 4 - Section VI?

7. What does Boorstin suggest was the impact of Reader's Digest on the populace? What is Reader's Digest?

8. What suggestions does Boorstin give to the American people at the close of the book?

9. How does Boorstin view the impact of advertising on the American psyche?

10. What does Boorstin write of the evolution of linguistics and the pseudo-event in Chapter 6 - Section III?

(see the answer keys)

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