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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the fifth characteristic of the image, according to Boorstin?
(a) It is simplified.
(b) It is synthetic.
(c) It is believable.
(d) It is ambiguous.

2. In Chapter 5 - Section IV, Boorstin states, "By sharpening our images we have blurred all our" what?
(a) Vision.
(b) Reality.
(c) Media.
(d) Experiences.

3. Whose best-known films are The Ten Commandments, Cleopatra, and The Greatest Show on Earth?
(a) Mike Nichols.
(b) Cecil B. DeMille.
(c) Adolf Zukor.
(d) Carl Laemmle.

4. What refers to theatrical performances presented in one of the 40 large professional theaters with 500 seats or more located in the Theater District, New York?
(a) Broadway.
(b) Main Stage.
(c) SoHo.
(d) West End.

5. What major movie studio did Adolf Zukor originate?
(a) MGM.
(b) Paramount Pictures.
(c) General Film Company.
(d) Universal Studios.

Short Answer Questions

1. The fourth aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?

2. What does Boorstin write essentially means that people have accepted and bought into the image that we are trying to uphold?

3. Who founded Reader's Digest?

4. What is the science of language, including phonetics, phonology, morphology, syntax, semantics, and pragmatics?

5. What company advertised the fact that the bottles were "steam-sterilized," neglecting to mention the fact that all the other beer companies used the same process?

Short Essay Questions

1. What does Boorstin write of stage and film adaptations in Chapter 4 - Section VI?

2. How does Boorstin define movies as a pseudo-event?

3. What does Boorstin assert is the impact of art reproductions?

4. What are the first two aspects of images discussed by Boorstin in Chapter 5 - Section I?

5. What was the impact of Muzak, according to Boorstin?

6. What does Boorstin believe is responsible for the mass production of art? What effect does this cause?

7. How does Boorstin define "passivity" in the image in Chapter 5 - Section I?

8. What changes to the printing industry does Boorstin describe in Chapter 4 - Section I?

9. How does Boorstin view the impact of advertising on the American psyche?

10. What changes took place in the binding industry for printmaking? What effect did this have?

(see the answer keys)

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