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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6 - Section IV and V.

Multiple Choice Questions

1. What word refers to that which is coming or resulting from a natural impulse or tendency, without effort or premeditation, natural and unconstrained?
(a) Combustive.
(b) Structured.
(c) Instantaneous.
(d) Spontaneous.

2. In what year did Karl Baedeker start his publishing company?
(a) 1827.
(b) 1902.
(c) 1800.
(d) 1859.

3. In what year did Thomas Cook's train tours first go to Scotland?
(a) 1825.
(b) 1901.
(c) 1846.
(d) 1859.

4. Established by Boorstin, what is the second way pseudo-events can overshadow real or spontaneous events?
(a) They are easier to distribute.
(b) They are less dramatic.
(c) They are more dramatic.
(d) They can be repeated.

5. In Chapter 1 - Section V, Boorstin discusses a change in the way people relate to truth and to what?
(a) Image.
(b) Ambiguity.
(c) Media.
(d) Religion.

Short Answer Questions

1. In Chapter 5, Boorstin asserts that we have made a shift from moral value to what value?

2. What is the science of language, including phonetics, phonology, morphology, syntax, semantics, and pragmatics?

3. Where was Karl Baedeker born?

4. Who developed a technique of calling morning press conferences to announce afternoon press conferences in order to enhance his prestige?

5. The first aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?

(see the answer key)

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