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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6 - Section IV and V.

Multiple Choice Questions

1. What term refers to widespread reputation, especially of a favorable character of renown and public eminence?
(a) Fame.
(b) Celebrity.
(c) Greatness.
(d) Prowess.

2. The first aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the half-intelligible.
(b) Appeal of the contrived.
(c) Ambiguity.
(d) Appeal of the self-fulfilling prophecy.

3. What major movie studio did Adolf Zukor originate?
(a) MGM.
(b) Universal Studios.
(c) Paramount Pictures.
(d) General Film Company.

4. In what year did popular publications print articles showing the car was cheaper to operate than the horse?
(a) 1895.
(b) 1940.
(c) 1925.
(d) 1825.

5. In Chapter 5 - Section IV, Boorstin describes how the appearance of advertising has caused a movement from focusing on truth to focusing on what?
(a) Commerce.
(b) Credibility.
(c) Need.
(d) Desire.

Short Answer Questions

1. What does Boorstin assert has been provided in exotic locations, in Chapter 3 - Section IV?

2. When did the development of hotels with leisure complexes become a popular development in the United States?

3. What was the familiar hallmark of Baedeker guides?

4. How many people did Thomas Cook claim to have arranged to attend the Great Exhibition?

5. What is the fifth characteristic of the image, according to Boorstin?

(see the answer key)

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