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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5 - Section IV-VI.

Multiple Choice Questions

1. What does Boorstin claim increased the ease of creation and transmission of several different types of media?
(a) Media Revolution.
(b) The printing press.
(c) World Wide Web.
(d) Graphic Revolution.

2. What editor and co-editor of Publishers' Weekly guided the publication through much of the 20th century?
(a) Henry J. Williamson.
(b) Frederic Gershom Melcher.
(c) Neil Jackson Smith.
(d) Jefferson Andrews.

3. What book by Walter Lippman does Boorstin discuss in Chapter 5 - Section VI?
(a) Mein Kampf.
(b) The Origins of Family.
(c) Public Opinion.
(d) Beyond Good and Evil.

4. Boorstin opens Chapter 3 - Section VI talking about the changes in our understanding of time and what?
(a) Travel.
(b) Space.
(c) Commerce.
(d) Family.

5. The first aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the contrived.
(b) Ambiguity.
(c) Appeal of the self-fulfilling prophecy.
(d) Appeal of the half-intelligible.

Short Answer Questions

1. Boorstin asserts, in Chapter 2 - Section I, that Americans have fooled themselves about how much _____ is contained in the world and in individuals.

2. What Muzak designer suggested that his company was more the business of programming than the business of music?

3. Boorstin begins Chapter 5 - Section II discussing the differences between "ideal-thinking" and what?

4. What refers to inexpensive fiction magazines published from 1896 through the 1950s?

5. When did Al Capone die?

(see the answer key)

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