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Charles Lindbergh

This individual made a historic flight across the Atlantic Ocean in a single propeller plane.

Thomas Cook

This individual was a pioneer in the making and marketing of conducted tours beginning in the mid 1800s.

Karl Baedeker

This individual was the pioneer of guidebooks, in particular those that gave a kind of script to the locals on how to behave.

De Witt Wallace

This was the founder of the Reader's Digest.

PT Barnum

This notorious pioneer in advertising purchased Scudder's American Museum in the early 1800s and added jugglers, ventriloquists, giants, dwarfs, etc. to the already available attractions.

Conrad Hilton

This individual started a famous hotel chain by acquiring a hotel in Mexico.

Donald O'Neill

This Muzak designer suggested his company was not so much in the business of music but more the business of programming.

Walter Lippman

This individual wrote the book Public Opinion.

Joseph McCarthy

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