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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In Chapter 5, Boorstin asserts that we have made a shift from moral value to what value?
(a) Narcissistic.
(b) Commercial.
(c) Independent.
(d) Religious.

2. What is the fourth characteristic of the image, according to Boorstin?
(a) It is believable.
(b) It is vivid.
(c) It is synthetic.
(d) It is ambiguous.

3. What major movie studio did Adolf Zukor originate?
(a) General Film Company.
(b) Universal Studios.
(c) MGM.
(d) Paramount Pictures.

4. What French sociologist, philosopher, cultural theorist, and photographer is frequently associated with postmodernism and post-structuralism?
(a) Jean Michele Foucault.
(b) Jean Baudrillard.
(c) Michael Foucault.
(d) Jean Francois.

5. What term refers to that pertaining to one's own or a particular country as apart from other countries?
(a) Domestic.
(b) Conservative.
(c) Nationalist.
(d) Foreign.

6. What does Boorstin write essentially means that people have accepted and bought into the image that we are trying to uphold?
(a) Archetypes.
(b) Standards.
(c) Prestige.
(d) Ideals.

7. The second aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the half-intelligible.
(b) Appeal of the self-fulfilling prophecy.
(c) Ambiguity.
(d) Appeal of the contrived.

8. In Chapter 6 - Section II, Boorstin warns that America has spent too much time attempting to "perfect our image rather than" what?
(a) Our politics.
(b) Our ideals.
(c) Our foreign policy.
(d) Ourselves.

9. Boorstin writes in Chapter 6 - Section III, "We fill our lives not with experience but with the ____ of experience."
(a) Stereotypes.
(b) Ideals.
(c) Archetypes.
(d) Images.

10. What is the fifth characteristic of the image, according to Boorstin?
(a) It is simplified.
(b) It is believable.
(c) It is ambiguous.
(d) It is synthetic.

11. What is the sixth characteristic of the image, according to Boorstin?
(a) It is believable.
(b) It is simplified.
(c) It is ambiguous.
(d) It is synthetic.

12. What word does Boorstin suggest we created out of the need to express the specialness of that which is real, in Chapter 6 - Section III?
(a) Non-fiction.
(b) Arbitration.
(c) Capitalization.
(d) Fiction.

13. The first aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the half-intelligible.
(b) Appeal of the contrived.
(c) Appeal of the self-fulfilling prophecy.
(d) Ambiguity.

14. In Chapter 6 - Section I, Boorstin asserts that America has experienced a move from what to images?
(a) Thoughts.
(b) Concepts.
(c) Ideals.
(d) Morals.

15. Where is Reader's Digest based?
(a) Chappaqua, New York.
(b) San Francisco, California.
(c) Portland, Oregon.
(d) New York, New York.

Short Answer Questions

1. What does Boorstin describe as a kind of pseudo-event, especially in the sense that they were "more vivid and more impressive than the spontaneous original"?

2. When was Publishers' Weekly first published?

3. Daniel J. Boorstin was appointed twelfth Librarian of the United States Congress from 1975 until when?

4. What is the second characteristic of the image, according to Boorstin?

5. What system does Boorstin assert affected "traditional forms of achievement," in Chapter 4 - Section VIII?

(see the answer keys)

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