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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In Chapter 5 - Section IV, Boorstin describes how the appearance of advertising has caused a movement from focusing on truth to focusing on what?
(a) Credibility.
(b) Need.
(c) Desire.
(d) Commerce.

2. What refers to a single complete page, front and back, in a finished book?
(a) Single.
(b) Leaf.
(c) Press page.
(d) Double.

3. Who developed an early printing press in 1436?
(a) Stephan Michaelson.
(b) Galileo Galilei.
(c) Henry Watson.
(d) Johannes Gutenberg.

4. In Chapter 5 - Section V, Boorstin states that even ____ have become blurred because of the relentless drive of business and consumerism.
(a) Movies.
(b) Politicians.
(c) Books.
(d) The seasons.

5. Boorstin begins Chapter 5 - Section II discussing the differences between "ideal-thinking" and what?
(a) Image thinking.
(b) Commercial thinking.
(c) Concept thinking.
(d) Logic thinking.

6. When was Daniel J. Boorstin born?
(a) 1895.
(b) 1911.
(c) 1914.
(d) 1908.

7. Whose best-known films are The Ten Commandments, Cleopatra, and The Greatest Show on Earth?
(a) Cecil B. DeMille.
(b) Adolf Zukor.
(c) Mike Nichols.
(d) Carl Laemmle.

8. What is the name of a small press capable of printing small-format pieces such as billheads, letterheads, business cards, and envelopes?
(a) Letterhead press.
(b) Needle press.
(c) Jobbing press.
(d) Probing press.

9. Who founded Reader's Digest?
(a) DeWitt Wallace.
(b) James Huntington.
(c) Andrew Kaempfer.
(d) Michael Cinquino.

10. When was Reader's Digest founded?
(a) 1922.
(b) 1900.
(c) 1949.
(d) 1911.

11. In Chapter 6 - Section I, Boorstin asserts that America has experienced a move from what to images?
(a) Ideals.
(b) Thoughts.
(c) Concepts.
(d) Morals.

12. What is the third characteristic of the image, according to Boorstin?
(a) It is ambiguous.
(b) It is passive.
(c) It is synthetic.
(d) It is believable.

13. What Muzak designer suggested that his company was more the business of programming than the business of music?
(a) Donald O'Neill.
(b) Carl Laemmle.
(c) James Morrison.
(d) Adolf Zukor.

14. When does Boorstin say books began to be made cheaper, due to a variety of factors, in Chapter 4 - Section I?
(a) 1840s.
(b) 1850s.
(c) 1890s.
(d) 1910s.

15. Boorstin claims that in the effort to make art and literature accessible to all, these forms of expression were what?
(a) Disembodied.
(b) Embellished.
(c) Destroyed.
(d) Diminished.

Short Answer Questions

1. What is the second characteristic of the image, according to Boorstin?

2. What refers to a longing or craving, as for something that brings satisfaction or enjoyment?

3. Boorstin concludes that the United States in now locked in a pattern of "____" in which "we have fallen in love with our own image."

4. What does Boorstin assert arose spontaneously through "tradition, history, or by God,"are not made simple, are direct and active in the sense that they pull people forward?

5. In Chapter 6 - Section II, Boorstin warns that America has spent too much time attempting to "perfect our image rather than" what?

(see the answer keys)

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