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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the first characteristic of the image, according to Boorstin?
(a) It is simplified.
(b) It is ambiguous.
(c) It is believable.
(d) It is synthetic.

2. Boorstin suggests that the graphic revolution and what else are mostly responsible for the abridgment and the mass production of art?
(a) Commercialism.
(b) Capitalism.
(c) Democracy.
(d) Media.

3. What major movie studio did Adolf Zukor originate?
(a) Universal Studios.
(b) MGM.
(c) General Film Company.
(d) Paramount Pictures.

4. Boorstin writes that the image must exist in a kind of liminal state "between expectation and" what?
(a) Reality.
(b) Morality.
(c) Logic.
(d) Truth.

5. Boorstin concludes that the United States in now locked in a pattern of "____" in which "we have fallen in love with our own image."
(a) Creative narcissism.
(b) Pseudo-reality.
(c) Social narcissism.
(d) Capitalist thought.

6. What is the science of language, including phonetics, phonology, morphology, syntax, semantics, and pragmatics?
(a) Linguistics.
(b) Anaesthetics.
(c) Media studies.
(d) Aestheics.

7. Boorstin writes that advertising helps to make a shift from what is true to what is what?
(a) Honorable.
(b) Desired.
(c) Perceived.
(d) Believable.

8. The second aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Ambiguity.
(b) Appeal of the self-fulfilling prophecy.
(c) Appeal of the half-intelligible.
(d) Appeal of the contrived.

9. What refers to inexpensive fiction magazines published from 1896 through the 1950s?
(a) Dime store fiction.
(b) Pulp fiction.
(c) Dirt fiction.
(d) Romance fiction.

10. In Chapter 6, Boorstin suggests that the greatest challenge Americans are now dealing with is what?
(a) Advertising.
(b) Illusion.
(c) Foreign affairs.
(d) Reality.

11. What system does Boorstin assert affected "traditional forms of achievement," in Chapter 4 - Section VIII?
(a) The star system.
(b) The caste system.
(c) Communism.
(d) Democracy.

12. What Muzak designer suggested that his company was more the business of programming than the business of music?
(a) Donald O'Neill.
(b) Adolf Zukor.
(c) Carl Laemmle.
(d) James Morrison.

13. When was Reader's Digest founded?
(a) 1922.
(b) 1949.
(c) 1911.
(d) 1900.

14. What production company, recognizing that actors and actresses would demand higher pay if they became well known, refused to give their names?
(a) Paramount Pictures.
(b) General Film Company.
(c) MGM.
(d) Universal Studios.

15. When was Publishers' Weekly first published?
(a) 1849.
(b) 1805.
(c) 1872.
(d) 1959.

Short Answer Questions

1. The first aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?

2. What refers to a single complete page, front and back, in a finished book?

3. The fourth aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?

4. What refers to a longing or craving, as for something that brings satisfaction or enjoyment?

5. What states that the more we create images to "expand experience" the more we inevitably narrow experience?

(see the answer keys)

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