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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4 - Section V-XI.

Multiple Choice Questions

1. Where is Reader's Digest based?
(a) New York, New York.
(b) San Francisco, California.
(c) Chappaqua, New York.
(d) Portland, Oregon.

2. Where did Conrad Hilton purchase his first hotel?
(a) France.
(b) Canada.
(c) New York.
(d) Mexico.

3. Who wrote Crystallizing Public Opinion?
(a) Edward L. Bernays.
(b) Edward R. Burns.
(c) Edward A. Smith.
(d) Edward L. Bynay.

4. What was the familiar hallmark of Baedeker guides?
(a) Blue binding.
(b) Yellow binding.
(c) Green binding.
(d) Red binding.

5. What does Boorstin assert inevitably give a false representation of a country because they have been specially selected and taken from context?
(a) The media.
(b) Restaurants.
(c) Tourist attractions.
(d) Tour guides.

Short Answer Questions

1. When was the Ford Model T introduced?

2. What refers to something that is changed or modified to suit new conditions or needs?

3. What refers to inexpensive fiction magazines published from 1896 through the 1950s?

4. When was Benito Mussolini born?

5. What is the name of a small press capable of printing small-format pieces such as billheads, letterheads, business cards, and envelopes?

(see the answer key)

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