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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Bliss remember most clearly about Heather Holloway in Chapter 7?
(a) Her body.
(b) Her feet.
(c) Her laugh.
(d) Her perfume.

2. What is Nick Naylor's title at the Academy of Tobacco Studies?
(a) Executive VP for Public Relations.
(b) Head of Media Interfacing.
(c) Chief Spokesperson.
(d) Consituent Service Coordinator.

3. What criticism does Naylor make to Sven about the marketing campaign in Chapter 7?
(a) It needs to be more wordy.
(b) It needs to be more diversely populated.
(c) It needs to be less effective.
(d) It needs to be less colorful.

4. What type of medical specialist does Nick see in Chapter 10?
(a) A optometrist.
(b) A cardiologist.
(c) An osteopath.
(d) A gastroentrologist.

5. Why did Polly Bailey move from a Representative's office to the Moderation Council?
(a) The Representative made a pass at her.
(b) She was passed over for a promotion.
(c) She needed to make a change in her life.
(d) She became disenchanted with politics.

Short Answer Questions

1. What controversial move has Nick Naylor long been making regarding tobacco's public image?

2. What is the topic of the story of the audience member who interrupts Nick Naylor at the conference in the Prologue?

3. Why is Nick feeling groggy in Chapter 11?

4. What does Polly Bailey say her beer wholesalers are coming to Washington to protest in Chapter 2?

5. What does Naylor accuse people like Ron Goode of in Chapter 5?

Short Essay Questions

1. In Chapter 1, what differences between BR and his predecessor does Naylor note?

2. Describe the transfixed moment Naylor experiences at the end of Chapter 3.

3. How did Bobby Jay Bliss find his way to SAFETY?

4. What types of messages does Nick have waiting for him at the Academy in Chapter 7?

5. Describe the Captain.

6. What is the purpose of Nick Naylor's meeting with Reverend Griggs in Chapter 10?

7. Why is Nick's Today Show interview in Chapter 12 such a hit?

8. How have Naylor's fortunes changed when he returns to the Academy at the beginning of Chapter 7?

9. How do the nico-terrorists in Chapter 11 attempt to kill Nick?

10. Why does Nick survive the attempt on his life by the nico-terrorists?

(see the answer keys)

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