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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter 9, what does Heather tell Nick is the topic of her article?
(a) Him.
(b) The tobacco industry.
(c) Faustian bargains.
(d) Public relations challenges.

2. How does Oprah treat Nick Naylor backstage in Chapter 5?
(a) She is cold.
(b) She is friendly.
(c) She is confrontational.
(d) She is flirty.

3. What does Nick imagine the two FBI agents interviewing him in Chapter 12 doing?
(a) Burning down the hospital.
(b) Kissing each other.
(c) Colluding with BR.
(d) Killing his assailants.

4. How long does B.R. give Naylor to come up with a new media plan for the Academy?
(a) The weekend.
(b) One month.
(c) One day.
(d) Two weeks.

5. What does B.R. not do that is odd given his position at the Academy?
(a) He does not smoke.
(b) He does not travel by air.
(c) He does not read.
(d) He does not watch press conferences.

Short Answer Questions

1. In Chapter 2, what does Naylor suspect BR wants to do with his job?

2. To what actor does Naick compare the voice of the lead nico-terrorist in Chapter 11?

3. What news did Naylor accidentally announce on air as a television announcer?

4. From what related business did B.R come to the Academy of Tobacco Studies?

5. What does Bobby Jay Bliss warn Naylor about Heather in Chapter 7?

Short Essay Questions

1. In Chapter 3, how does BR try to undermine Naylor?

2. Describe the history of cigarettes as related by Nick Naylor in Chapter 4.

3. Describe the Captain.

4. Why does Nick survive the attempt on his life by the nico-terrorists?

5. How does Oprah betray Naylor at the beginning of Chapter 5?

6. What bad news does BR give Naylor at the end of Chapter 4?

7. In Chapter 1, what differences between BR and his predecessor does Naylor note?

8. Describe Budd Rohrabacher.

9. How did Bobby Jay Bliss find his way to SAFETY?

10. How does Nick's meeting with Heather Holloway end in Chapter 9?

(see the answer keys)

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