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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 11-12.

Multiple Choice Questions

1. What is Nick Naylor's title at the Academy of Tobacco Studies?
(a) Executive VP for Public Relations.
(b) Consituent Service Coordinator.
(c) Head of Media Interfacing.
(d) Chief Spokesperson.

2. In Chapter 7, what does Naylor say he regrets regarding Gazelle?
(a) Hiring her.
(b) Meeting her children.
(c) Yelling at her.
(d) Sleeping with her.

3. What controversial move has Nick Naylor long been making regarding tobacco's public image?
(a) He wants to admit cigarettes are a health risk.
(b) He wants to say cigarettes are a good source of calcium.
(c) He wants to freeze all public statements.
(d) He wants to pay politicians to smoke in their ads.

4. At the end of Chapter 5, how much money does Naylor say the Academy is committing to a campaign to stop underage smoking?
(a) Five million dollars.
(b) One hundred thousand dollars.
(c) Five hundred thousand dollars.
(d) One billion dollars.

5. How long does B.R. give Naylor to come up with a new media plan for the Academy?
(a) One day.
(b) The weekend.
(c) One month.
(d) Two weeks.

Short Answer Questions

1. To whom is Bliss sending the video he made in Chapter 2?

2. In Chapter 2, what does Naylor suspect BR wants to do with his job?

3. For what organization did Carlton used to work?

4. What is the name of the organization to which Gordon Craighead belongs?

5. In what House Committee did Polly Bailey begin her Washington, D.C. career?

(see the answer key)

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