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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 11-12.

Multiple Choice Questions

1. What uncharacteristic act does BR take regarding Nick at the beginning of Chapter 9?
(a) He gives him the day off.
(b) He apologizes.
(c) He hugs him.
(d) He publicly thanks him.

2. What is the name of the organization to which Gordon Craighead belongs?
(a) Coalition to End Drunk Driving.
(b) Committee for Responsible Living.
(c) Temperance International.
(d) Office of Substance Abuse Prevention.

3. Who interviews Nick at the end of Chapter 12?
(a) Katie Couric.
(b) Ed Bradley.
(c) Dan Rather.
(d) Paula Zahn.

4. What plan does the Captain tell Naylor that BR has come up with in Chapter 6?
(a) Reintroducing cigarettes in movies.
(b) Making candy cigarettes.
(c) Making Jennette a co-spokesperson.
(d) Starting a cigarette-funded news outlet.

5. From what related business did B.R come to the Academy of Tobacco Studies?
(a) Vending machines.
(b) Advertising.
(c) The United States Senate.
(d) Tobacco farmers.

Short Answer Questions

1. In Chapter 1, how does Nick characterize JJ Hollister?

2. What does Naylor discover the Captain done for him at the beginning of Chapter 7?

3. According to Naylor in Chapter 4, what invention in movies popularized smoking in them?

4. According to the cardiologist in Chapter 12, why did Nick survive the massive dose of nicotine?

5. In Chapter 7, what does Naylor say he regrets regarding Gazelle?

(see the answer key)

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