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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 4-6.

Multiple Choice Questions

1. What is Nick Naylor's title at the Academy of Tobacco Studies?
(a) Chief Spokesperson.
(b) Executive VP for Public Relations.
(c) Head of Media Interfacing.
(d) Consituent Service Coordinator.

2. In Chapter 2, what does Naylor suspect BR wants to do with his job?
(a) Take it for himself.
(b) Give it to an ambitious colleague.
(c) Do away with it.
(d) Outsource it to a consultancy.

3. What is the name of the conference at which Naylor is speaking in the Prologue?
(a) HealthFirst.
(b) 3rd Annual Pulmonary Disease Institute Conference.
(c) Smoke-Out United.
(d) Clean Lungs 2000.

4. What does Naylor accuse people like Ron Goode of in Chapter 5?
(a) Wasting taxpayer money.
(b) Profiting from children's deaths.
(c) Assisting in the sales of cigarettes.
(d) Falsifying data.

5. What event prompted Bliss to join the military in the 1960's?
(a) The Kent State shootings.
(b) Woodstock.
(c) The Tet Offensive.
(d) The assassination of Robert Kennedy.

Short Answer Questions

1. What type of medical condition has recently been linked to smoking in Chapter 1?

2. What controversial move has Nick Naylor long been making regarding tobacco's public image?

3. What does B.R. not do that is odd given his position at the Academy?

4. In the Prologue, what does the autocrat in Naylor's story do to those caught selling tobacco?

5. What is BR's reaction to Naylor's idea of reintroducing smoking in movies in Chapter 4?

(see the answer key)

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