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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 22-24.

Multiple Choice Questions

1. Which of the following is a historic event that popularized smoking cited by by Naylor in Chapter 4?
(a) The advent of television.
(b) World War I.
(c) Air travel.
(d) Development of modern grocery stores.

2. What is BR's reaction to Naylor's idea of reintroducing smoking in movies in Chapter 4?
(a) He is livid.
(b) He is energized.
(c) He is compelled.
(d) He is underwhelmed.

3. What two talking points does Naylor cite in Chapter 1's call to a dubious periodical?
(a) Poorly-trained researchers and poorly-worded surveys.
(b) Hidden health benefits and internal corruption.
(c) Insufficient test groups and foregone conclusions.
(d) Divergent medical opinions and anti-industry bias.

4. In Chapter 13, what is every member of the Academy told they will have to attend?
(a) A Nick Naylor interview retrospective.
(b) An anti-terrorism retreat.
(c) A press interaction seminal.
(d) A self-defense class.

5. In Chapter 9, what does Heather tell Nick is the topic of her article?
(a) Faustian bargains.
(b) Public relations challenges.
(c) The tobacco industry.
(d) Him.

Short Answer Questions

1. What fictional newspaper does Heather Holloway work for?

2. Why is Polly Bailey pleased at Bert's house in Chapter 7?

3. Which Nazi leader does Gordon Craighead compare Nick to in Heather's article?

4. What news did Naylor accidentally announce on air as a television announcer?

5. In what House Committee did Polly Bailey begin her Washington, D.C. career?

(see the answer key)

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