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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 2-3.

Multiple Choice Questions

1. What is Nick Naylor's title at the Academy of Tobacco Studies?
(a) Consituent Service Coordinator.
(b) Chief Spokesperson.
(c) Head of Media Interfacing.
(d) Executive VP for Public Relations.

2. In Chapter 2, what does Naylor suspect BR wants to do with his job?
(a) Take it for himself.
(b) Outsource it to a consultancy.
(c) Do away with it.
(d) Give it to an ambitious colleague.

3. What is the name of the organization to which Gordon Craighead belongs?
(a) Office of Substance Abuse Prevention.
(b) Temperance International.
(c) Committee for Responsible Living.
(d) Coalition to End Drunk Driving.

4. Why did Polly Bailey move from a Representative's office to the Moderation Council?
(a) The Representative made a pass at her.
(b) She was passed over for a promotion.
(c) She needed to make a change in her life.
(d) She became disenchanted with politics.

5. What controversial move has Nick Naylor long been making regarding tobacco's public image?
(a) He wants to say cigarettes are a good source of calcium.
(b) He wants to pay politicians to smoke in their ads.
(c) He wants to admit cigarettes are a health risk.
(d) He wants to freeze all public statements.

Short Answer Questions

1. What is Gazelle's position at the Academy?

2. In Chapter 3, who asks Naylor for a meeting in two weeks?

3. Which periodical requesting a quote from Nick Naylor in Chapter 1 annoys him?

4. Which John Wayne film does Naylor and his son watch at the end of Chapter 3?

5. In Chapter 2, what contention does the shooting survivor Bliss interviews make?

(see the answer key)

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