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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 22-24.

Multiple Choice Questions

1. What does Heather tell Nick when she calls him back in Chapter 15?
(a) She cannot make it to dinner.
(b) They have to stop meeting.
(c) She got the job at the Sun.
(d) The Moon is doing a follow-up on him.

2. What does Jeff Megall send to pick up Nick instead of a Mustang in Chapter 17?
(a) A Smart car.
(b) A town car.
(c) A vespa.
(d) A limo.

3. What is Nick Naylor's title at the Academy of Tobacco Studies?
(a) Executive VP for Public Relations.
(b) Chief Spokesperson.
(c) Head of Media Interfacing.
(d) Consituent Service Coordinator.

4. How does Naylor open his appearance on the Oprah show in Chapter 5?
(a) By giving everyone a free pack of cigarettes.
(b) By shaking Ron Goode's hand.
(c) By presents a pie chart.
(d) With a joke.

5. What does Nick indignantly argue with the MOD Squad in Chapter 13?
(a) His product kills more people.
(b) His media presence is stronger.
(c) His life is still in danger.
(d) His lobby is more powerful.

Short Answer Questions

1. How does Naylor return to Washington D.C. at the end of Chapter 6?

2. When they first meet in person in Chapter 17, why does Jeff Megall say he wants to do business with the Academy?

3. Mentioned in Chapter 23, what is the name of the cigarette's popular in urban communities?

4. How does Jeff Megall describe the film he wants to integrate smoking into in Chapter 17?

5. What conclusion about the deal does Nick give Jeff Megall at the end of Chapter 19?

(see the answer key)

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