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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 4-6.

Multiple Choice Questions

1. In Chapter 1, what adjective does B.R. use to describe Naylor's style of public relations?
(a) Slimy.
(b) Reactive.
(c) Effective.
(d) Abrasive.

2. What two talking points does Naylor cite in Chapter 1's call to a dubious periodical?
(a) Hidden health benefits and internal corruption.
(b) Divergent medical opinions and anti-industry bias.
(c) Insufficient test groups and foregone conclusions.
(d) Poorly-trained researchers and poorly-worded surveys.

3. What is the name of the conference at which Naylor is speaking in the Prologue?
(a) Smoke-Out United.
(b) 3rd Annual Pulmonary Disease Institute Conference.
(c) Clean Lungs 2000.
(d) HealthFirst.

4. Which periodical requesting a quote from Nick Naylor in Chapter 1 annoys him?
(a) Time Magazine.
(b) The Cleveland Plain-Dealer.
(c) The New York Times.
(d) USA Today.

5. What popular television show is Naylor invited on in Chapter 3?
(a) Nightline.
(b) The Tonight Show.
(c) Oprah.
(d) The Maclaughlin Group.

Short Answer Questions

1. From what related business did B.R come to the Academy of Tobacco Studies?

2. In what House Committee did Polly Bailey begin her Washington, D.C. career?

3. How does Naylor return to Washington D.C. at the end of Chapter 6?

4. In what state did the shooting that Bobby Jay Bliss is trying to spin in Chapter 2 take place?

5. According to Naylor in Chapter 4, what invention in movies popularized smoking in them?

(see the answer key)

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