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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 2-3.

Multiple Choice Questions

1. From what empire is the autocrat that Naylor cites in the prologue?
(a) The Ming Dynasty.
(b) The Mongolian Empire.
(c) The Roman Empire.
(d) The Ottoman Empire.

2. In what state did the shooting that Bobby Jay Bliss is trying to spin in Chapter 2 take place?
(a) Mississippi.
(b) Florida.
(c) New Jersey.
(d) Texas.

3. What does B.R. not do that is odd given his position at the Academy?
(a) He does not smoke.
(b) He does not read.
(c) He does not travel by air.
(d) He does not watch press conferences.

4. How long does B.R. give Naylor to come up with a new media plan for the Academy?
(a) The weekend.
(b) One day.
(c) One month.
(d) Two weeks.

5. Which of the following is an aspect that makes Polly Bailey particularly attractive?
(a) Her sexy rasp.
(b) Her unusually large eyes.
(c) Her long legs.
(d) Her curvy figure.

Short Answer Questions

1. What type of medical condition has recently been linked to smoking in Chapter 1?

2. In what city does Nick Naylor live?

3. What two talking points does Naylor cite in Chapter 1's call to a dubious periodical?

4. What is Nick Naylor's title at the Academy of Tobacco Studies?

5. What controversial move has Nick Naylor long been making regarding tobacco's public image?

(see the answer key)

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