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This quiz consists of 5 multiple choice and 5 short answer questions through For Chapters 11-Epilogue.

Multiple Choice Questions

1. Douglas Ivester's goal was achieving what when he told his sales team to pass free Coca-Cola around as the Berlin Wall toppled?
(a) Brand recognition.
(b) Freedom for the German people.
(c) Reinstitution of Communism.
(d) World domination.

2. What is an economic model of price determination in a market that concludes that in a competitive market, the unit price for a particular good will vary until it settles at a point where the quantity demanded by consumers will equal the quantity supplied by producers?
(a) Money market.
(b) Adverse selection.
(c) Supply and demand.
(d) Floating exchange rate.

3. The Lehman Brothers bank problem in 2008 occurred because the banks weren't what, according to the author?
(a) Using their own money.
(b) Analyzing risk.
(c) Paying out interest.
(d) Keeping enough money on hand.

4. When was Burton G. Malkiel born?
(a) 1932.
(b) 1925.
(c) 1918.
(d) 1907.

5. Americans today are how many times as rich as an American in the 1940s according to the author in Chapter 9?
(a) 14.
(b) 2.
(c) 5.
(d) 10.

Short Answer Questions

1. According to the author, financial markets boil down to four basic simple needs. What is the second discussed in Chapter 7?

2. What does the author refer to as a situation where individuals work in their own best interest, leading to an improved standard of living for society in general?

3. In finance, what is a derivative financial instrument that specifies a contract between two parties for a future transaction on an asset at a reference price?

4. In France, what president wanted to come up with a way to measure human happiness, as described in Chapter 9?

5. According to the author in Chapter 9, to ensure accuracy, the real GDP is a figure that has been adjusted to account for what?

(see the answer key)

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