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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 4-7.

Multiple Choice Questions

1. In what year did Douglas Ivester tell his sales team to pass free Coca-Cola around as the Berlin Wall toppled?
(a) 1989.
(b) 1982.
(c) 1977.
(d) 1969.

2. What is a component of the financial markets for assets involved in short-term borrowing and lending with original maturities of one year or shorter time frames?
(a) Mutual fund.
(b) Money market.
(c) Floating exchange rate.
(d) Index fund.

3. In finance, what is a debt security in which the authorized issuer owes the holders a debt and, depending on the terms, is obliged to pay interest to use and/or to repay the principal at a later date?
(a) Option.
(b) Bond.
(c) Stock.
(d) Deductible.

4. What term was first used in the early 1990s to denote an organization's reputation as an employer?
(a) Employer branding.
(b) Futures contract.
(c) The Juche Idea.
(d) Trade-off.

5. What is a financial term denoting a collection of investments held by an investment company, hedge fund, financial institution or individual?
(a) Collateral.
(b) Security.
(c) Portfolio.
(d) Legislation.

Short Answer Questions

1. When was Douglas Ivester born?

2. What is a term used in economics that refers to a market process in which "bad" results occur when buyers and sellers have asymmetric information?

3. Gary Becker is a professor of economics, sociology at what institution?

4. When did Ross Perot found Electronic Data Systems?

5. Burton G. Malkiel is an American economist, most famous for what classic finance book?

(see the answer key)

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