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This quiz consists of 5 multiple choice and 5 short answer questions through Forward - Chapter 3.

Multiple Choice Questions

1. Douglas Ivester's goal was achieving what when he told his sales team to pass free Coca-Cola around as the Berlin Wall toppled?
(a) Freedom for the German people.
(b) Reinstitution of Communism.
(c) Brand recognition.
(d) World domination.

2. In what year did the French government try to address its unemployment rates with what the author calls the economic equivalent of fool's gold?
(a) 1997.
(b) 1988.
(c) 1993.
(d) 2000.

3. When was Douglas Ivester born?
(a) 1947.
(b) 1939.
(c) 1958.
(d) 1922.

4. Douglas Ivester was appointed as Chairman and Chief Executive Officer of Coca-Cola Company after whose death?
(a) Mark Miringhoff.
(b) George Stigler.
(c) Ronald Coase.
(d) Roberto Goizueta.

5. What rhetorical question do economists ask, according to the author in Chapter 1?
(a) "Who hears New York?"
(b) "Who smells Detroit?"
(c) "Who feeds Paris?"
(d) "Who sees London?"

Short Answer Questions

1. When was Burton G. Malkiel born?

2. In Chapter 2, the author discusses how the black rhinoceros is nearly extinct and that the horns are considered what?

3. Michael Jensen is a professor at what university's business school?

4. According to the author in Chapter 1, companies want to profit, and consumers want what?

5. What country withdrew from OPEC in 2008 after it became a net importer of oil?

(see the answer key)

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