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This quiz consists of 5 multiple choice and 5 short answer questions through Forward - Chapter 3.

Multiple Choice Questions

1. When was Douglas Ivester born?
(a) 1922.
(b) 1947.
(c) 1958.
(d) 1939.

2. The Lehman Brothers bank problem in 2008 occurred because the banks weren't what, according to the author?
(a) Analyzing risk.
(b) Using their own money.
(c) Paying out interest.
(d) Keeping enough money on hand.

3. According to the principles of a market economy, if it's raining, it's time to sell what?
(a) Loans.
(b) Umbrellas.
(c) Houses.
(d) Boats.

4. In what year did Douglas Ivester tell his sales team to pass free Coca-Cola around as the Berlin Wall toppled?
(a) 1977.
(b) 1982.
(c) 1989.
(d) 1969.

5. Michael Jensen is a professor at what university's business school?
(a) Harvard University.
(b) Fordham University.
(c) The University of Chicago.
(d) Yale University.

Short Answer Questions

1. According to the author in Chapter 2, a horn from a black rhinoceros can fetch what amount on the black market?

2. According to the author in Chapter 2, the average annual income is what in the location where black rhinoceros horns are worth much on the black market?

3. Douglas Ivester's goal was achieving what when he told his sales team to pass free Coca-Cola around as the Berlin Wall toppled?

4. What refers to reasoning which constructs or evaluates deductive arguments?

5. The horns of the black rhinoceros are used to make what for the Yemenese people, according to the author in Chapter 2?

(see the answer key)

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