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This quiz consists of 5 multiple choice and 5 short answer questions through For Chapters 8-10.

Multiple Choice Questions

1. Douglas Ivester's goal was achieving what when he told his sales team to pass free Coca-Cola around as the Berlin Wall toppled?
(a) Brand recognition.
(b) World domination.
(c) Reinstitution of Communism.
(d) Freedom for the German people.

2. Douglas Ivester was appointed as Chairman and Chief Executive Officer of Coca-Cola Company after whose death?
(a) George Stigler.
(b) Roberto Goizueta.
(c) Mark Miringhoff.
(d) Ronald Coase.

3. When did the Korean War begin?
(a) 1959.
(b) 1931.
(c) 1948.
(d) 1950.

4. What, as defined by the International Labour Organization, occurs when people are without jobs and they have actively sought work within the past four weeks?
(a) Unemployment.
(b) Underemployment.
(c) Overemployment.
(d) Retirement.

5. What is the appropriation of government spending for localized projects secured solely or primarily to bring money to a representative's district?
(a) Public policy.
(b) Perverse incentives.
(c) Pork barrel.
(d) Deductive reasoning.

Short Answer Questions

1. In 1900, the average wage was how much per hour according to the author in Chapter 9?

2. What country withdrew from OPEC in 2008 after it became a net importer of oil?

3. What is an investment position intended to offset potential losses that may be incurred by a companion investment?

4. According to the author in Chapter 7, the basic set of rules and investor should follow is to do what?

5. What is a term used in economics that refers to a market process in which "bad" results occur when buyers and sellers have asymmetric information?

(see the answer key)

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