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This quiz consists of 5 multiple choice and 5 short answer questions through Forward - Chapter 3.

Multiple Choice Questions

1. When did Ross Perot found Electronic Data Systems?
(a) 1955.
(b) 1962.
(c) 1971.
(d) 1977.

2. Douglas Ivester was appointed as Chairman and Chief Executive Officer of Coca-Cola Company after whose death?
(a) Mark Miringhoff.
(b) Ronald Coase.
(c) George Stigler.
(d) Roberto Goizueta.

3. Michael Jensen is a professor at what university's business school?
(a) Fordham University.
(b) Yale University.
(c) Harvard University.
(d) The University of Chicago.

4. Where did politicians try to deal with the level of pollution by limiting driving based on license plate numbers, according to the author in Chapter 2?
(a) Mexico City.
(b) New York.
(c) London.
(d) Pyongyang.

5. According to the author in Chapter 3, it's up to whom to consider the broad social consequences of decisions In a market economy?
(a) The government.
(b) Nonprofit organizations.
(c) Religious institutions.
(d) Corporations.

Short Answer Questions

1. Behavioral economics intertwine economics and what?

2. When was Burton G. Malkiel born?

3. According to the author in Chapter 1, companies want to profit, and consumers want what?

4. What refers to reasoning which constructs or evaluates deductive arguments?

5. According to the author in Chapter 2, the average annual income is what in the location where black rhinoceros horns are worth much on the black market?

(see the answer key)

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