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This quiz consists of 5 multiple choice and 5 short answer questions through Forward - Chapter 3.

Multiple Choice Questions

1. Douglas Ivester was appointed as Chairman and Chief Executive Officer of Coca-Cola Company after whose death?
(a) Roberto Goizueta.
(b) Ronald Coase.
(c) George Stigler.
(d) Mark Miringhoff.

2. According to the author in Chapter 2, a horn from a black rhinoceros can fetch what amount on the black market?
(a) $30,000.
(b) $50,000.
(c) $120,000.
(d) $15,000.

3. Where did politicians try to deal with the level of pollution by limiting driving based on license plate numbers, according to the author in Chapter 2?
(a) Mexico City.
(b) London.
(c) Pyongyang.
(d) New York.

4. In what political structure does the government set the price and decide what's on the shelves?
(a) Capitalism.
(b) Communism.
(c) Utopianism.
(d) Marxism.

5. In Chapter 2, the author discusses how the black rhinoceros is nearly extinct and that the horns are considered what?
(a) An aphrodesiac.
(b) A poison.
(c) An evil potion.
(d) An alkaloid.

Short Answer Questions

1. According to the author in Chapter 1, companies want to profit, and consumers want what?

2. A market economy delegates resources to an area where they are what, according to the author in Chapter 1?

3. What does CEO stand for?

4. When did Ross Perot found Electronic Data Systems?

5. What are negative results which occur while trying to achieve a goal for the common good?

(see the answer key)

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