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This quiz consists of 5 multiple choice and 5 short answer questions through Forward - Chapter 3.

Multiple Choice Questions

1. When was Douglas Ivester born?
(a) 1947.
(b) 1922.
(c) 1939.
(d) 1958.

2. What is a situation that involves losing one quality or aspect of something in return for gaining another quality or aspect?
(a) Trade-off.
(b) Legislation.
(c) Adverse selection.
(d) Per capita.

3. According to the author in Chapter 2, a horn from a black rhinoceros can fetch what amount on the black market?
(a) $15,000.
(b) $30,000.
(c) $50,000.
(d) $120,000.

4. What is a mathematical equation for an unknown function of one or several variables that relates the values of the function itself and its derivatives of various orders?
(a) Deductive equation.
(b) Derivative equation.
(c) Differential equation.
(d) Depression equation.

5. Arab members of OPEC alarmed the developed world when they used the "oil weapon" during what war by implementing oil embargoes?
(a) The Jerusalem War.
(b) The Torah War.
(c) The Gaza War.
(d) The Yom Kippur War.

Short Answer Questions

1. The Lehman Brothers bank problem in 2008 occurred because the banks weren't what, according to the author?

2. According to the author in Chapter 1, companies want to profit, and consumers want what?

3. OPEC is an intergovernmental organization of how many oil-producing countries?

4. What describes the extent to which time or effort is well used for the intended task or purpose?

5. Douglas Ivester's goal was achieving what when he told his sales team to pass free Coca-Cola around as the Berlin Wall toppled?

(see the answer key)

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