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This quiz consists of 5 multiple choice and 5 short answer questions through Forward - Chapter 3.

Multiple Choice Questions

1. Douglas Ivester's goal was achieving what when he told his sales team to pass free Coca-Cola around as the Berlin Wall toppled?
(a) Reinstitution of Communism.
(b) Brand recognition.
(c) Freedom for the German people.
(d) World domination.

2. In Chapter 2, the author discusses how the black rhinoceros is nearly extinct and that the horns are considered what?
(a) A poison.
(b) An alkaloid.
(c) An aphrodesiac.
(d) An evil potion.

3. According to the author in Chapter 3, it's up to whom to consider the broad social consequences of decisions In a market economy?
(a) Nonprofit organizations.
(b) Religious institutions.
(c) Corporations.
(d) The government.

4. What refers to reasoning which constructs or evaluates deductive arguments?
(a) Decisive reasoning.
(b) Deductive reasoning.
(c) Critical reasoning.
(d) Constructive reasoning.

5. The Lehman Brothers bank problem in 2008 occurred because the banks weren't what, according to the author?
(a) Using their own money.
(b) Keeping enough money on hand.
(c) Paying out interest.
(d) Analyzing risk.

Short Answer Questions

1. According to Burton G. Malkiel in the Forward, economists often don't show a connection to what?

2. What describes the extent to which time or effort is well used for the intended task or purpose?

3. Economists ignored signs of problems in what year because they didn't want to face what might happen in the future, according to the author in the Introduction?

4. What rhetorical question do economists ask, according to the author in Chapter 1?

5. What does OPEC stand for?

(see the answer key)

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