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This quiz consists of 5 multiple choice and 5 short answer questions through Forward - Chapter 3.

Multiple Choice Questions

1. The horns of the black rhinoceros are used to make what for the Yemenese people, according to the author in Chapter 2?
(a) Paperweights.
(b) Necklaces.
(c) Funnels.
(d) Daggers.

2. What is an economic model of price determination in a market that concludes that in a competitive market, the unit price for a particular good will vary until it settles at a point where the quantity demanded by consumers will equal the quantity supplied by producers?
(a) Floating exchange rate.
(b) Money market.
(c) Supply and demand.
(d) Adverse selection.

3. Where did politicians try to deal with the level of pollution by limiting driving based on license plate numbers, according to the author in Chapter 2?
(a) Mexico City.
(b) London.
(c) Pyongyang.
(d) New York.

4. In what year did Douglas Ivester tell his sales team to pass free Coca-Cola around as the Berlin Wall toppled?
(a) 1982.
(b) 1989.
(c) 1969.
(d) 1977.

5. What does CEO stand for?
(a) Civil Engineer's Office.
(b) Cheap Everpresent Oil.
(c) Chief Executive Officer.
(d) Continental Energy Options.

Short Answer Questions

1. Douglas Ivester's goal was achieving what when he told his sales team to pass free Coca-Cola around as the Berlin Wall toppled?

2. What describes the extent to which time or effort is well used for the intended task or purpose?

3. When was Douglas Ivester born?

4. What contends that prices of publicly traded assets reflect all publicly available information?

5. According to the author in Chapter 3, it's up to whom to consider the broad social consequences of decisions In a market economy?

(see the answer key)

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