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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. George Martin's new business, AIR, is an acronym for what?
(a) Associated Independent Recording.
(b) Artistic Institute of Recording.
(c) Associated Independent Records.
(d) Artists Independently Recording.

2. George Martin states, throughout "All You Need Is Ears", that major change comes to the recording industry at what general interval of time?
(a) Every fifteen years.
(b) Every twenty-five years.
(c) Every twenty years.
(d) Every ten years.

3. How, according to George Martin, does a computer multiply 17 by 32?
(a) It will multiply 17 by 30, then multiply 17 by 2, then add the results together.
(b) It will add seventeen 30s together, then add seventeen 2s together, then combine the results.
(c) It will multiply 10 by 32, then multiply 7 by 32, then add the results together.
(d) It will add seventeen 32s together.

4. Which Beatles song was the first to feature other musicians, in addition to the four Beatles and George Martin?
(a) "Paperback Writer".
(b) "A Day in the Life".
(c) "Lucy in the Sky with Diamonds".
(d) "Yesterday".

5. George Martin converted a house in what New England town into a recording studio, to record Sea Train?
(a) Cape Cod.
(b) Plymouth.
(c) Marblehead.
(d) Braintree.

6. In the recording industry, what does the acronym ADT stand for?
(a) Auditory double-tracking.
(b) Artificial double-tones.
(c) Auditory decibel tones.
(d) Artificial double-tracking.

7. Why did George Martin leave EMI, even though they ultimately agreed to pay him a commission as he requested?
(a) EMI wanted to tie the commission to a specific profit range.
(b) If he received a commission, he would no longer be allowed to work with established artists, including the Beatles.
(c) The deal was structured in such a sneaky way that, after subtracting overhead, George Martin would actually owe EMI money.
(d) If he received a commission, he would receive no salary.

8. What was the dream of George Martin's childhood, as revealed in Chapter 12?
(a) Writing music for films.
(b) Painting like the Impressionists.
(c) Becoming an architect.
(d) Becoming a rock star.

9. In what city were the Beatles trapped in an overloaded elevator?
(a) Paris.
(b) Denver.
(c) St. Louis.
(d) New York.

10. The "Yellow Submarine" story was written by Erich Segal, who later found fame with what novel-turned-film?
(a) "The Exorcist".
(b) "Close Encounters of the Third Kind".
(c) "Love Story".
(d) "Jaws".

11. What is the double meaning of the title of Chapter 15?
(a) It is both the title of a Cilla Black song and a reference to his predictions for the future.
(b) It is both the title of a Beatles song and a reference to his fears about the future.
(c) It is both the title of a Beatles song and a reference to his predictions for the future.
(d) It is both the title of a Cilla Black song and a reference to his fears about the future.

12. Engelbert Humperdinck's single, "Release Me," prevented which double-A-side Beatles record from reaching number one?
(a) "Yesterday" and "Strawberry Fields".
(b) "Paperback Writer" and "Lucy in the Sky with Diamonds".
(c) "Penny Lane" and "Paperback Writer".
(d) "Penny Lane" and "Strawberry Fields".

13. What did George Martin believe would replace discs played by needles, at the time his book was written?
(a) Discs scanned by laser beam.
(b) Tapes scanned by laser beam.
(c) Discs scanned by x-ray.
(d) Mp3 technology.

14. In the movie, "Yellow Submarine", what sound effect did George Martin contrive for the enormous monster that sucked up the yellow submarine and, eventually, the movie screen?
(a) Orchestral music played backwards.
(b) Small strips of tape, cut apart and spliced in random order.
(c) Piccolo trumpets.
(d) A dilruba.

15. Which Beatle sang the title song in the James Bond film scored by George Martin?
(a) George Harrison.
(b) Paul McCartney.
(c) John Lennon.
(d) Ringo Starr.

Short Answer Questions

1. The song, "Pepperland Laid Waste", appears on which Beatles album?"

2. George Martin wrote the musical score for which James Bond film?

3. Why did George Martin ultimately agree, in 1976, to score the "Sergeant Pepper" film featuring the Bee Gees and Peter Frampton?

4. In Chapter 12, George Martin reveals that he uses his collection of gold, silver, and platinum discs for what purpose?

5. In Chapter 10 George Martin describes his disappointment with EMI, due to their unwillingness to pay him a bonus, using what British turn of phrase?

(see the answer keys)

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