1. In the 1950s studios had A&R men, meaning what?
(a) Audio and Recording men.
(b) Acoustic and Reverberation men.
(c) Artists and Repertoire men.
(d) Assimilation and Recruitment men.

2. Chapter 4 opens with George Martin's discussion of what, and its relationship to sound and music?
(a) Art.
(b) Architecture.
(c) Pop culture.
(d) The economy.

3. Why is it almost never cost effective to play classical music live in modern times, according to George Martin?
(a) Finding enough talented musicians to form an orchestra is difficult.
(b) Audiences will not pay high ticket prices.
(c) The sheer number of musicians needed to form an orchestra.
(d) Most people prefer to buy recordings rather than attend live performances.

4. What is a common mistake made by producers and musicians alike, according to George Martin in Chapter 4?
(a) Recording at too high a volume for standard record players in the 60s and 70s.
(b) Over-orchestrating their songs.
(c) Not protecting their ears from damage.
(d) Not copyrighting their material.

5. What was the name of George Martin's first band?
(a) The Quavers.
(b) The Waverleys.
(c) The Four Tune Tellers.
(d) The Beatles.

Short Answer Questions

1. In Chapter 10 George Martin describes his disappointment with EMI, due to their unwillingness to pay him a bonus, using what British turn of phrase?

2. Which Beatles song was the first to feature other musicians, in addition to the four Beatles and George Martin?

3. George Martin states, throughout "All You Need Is Ears", that major change comes to the recording industry at what general interval of time?

4. George Martin had trouble plugging "Love Me Do" for what reason, as explained in Chapter 7?

5. Members of what group invented an instrument called a Gizmo?

(see the answer key)

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