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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 8-11.

Multiple Choice Questions

1. In Chapter 3, who was mistakenly announced to Oscar Preuss as "Mr. Arse"?
(a) Dr. Karl Haas, conductor of the London Baroque Ensemble.
(b) Dr. Karl Oskar, conductor of the London Baroque Ensemble.
(c) Dr. Karl Oskar, head of EMI.
(d) Dr. Karl Haas, head of EMI.

2. In what year was "Sergeant Pepper's Lonely Hearts Club Band" recorded?
(a) 1968.
(b) 1970.
(c) 1967.
(d) 1969.

3. As explained in Chapter 7, why was George Martin first skeptical about the Beatles?
(a) He did not like their name.
(b) He was not sure a major talent could come out of any of the provinces.
(c) He was skeptical about their longish hair.
(d) He doubted they could succeed, given their lack of musical training.

4. Chapter 4 opens with George Martin's discussion of what, and its relationship to sound and music?
(a) Pop culture.
(b) Art.
(c) Architecture.
(d) The economy.

5. George Martin had trouble plugging "Love Me Do" for what reason, as explained in Chapter 7?
(a) The industry was expecting a comedy record from him.
(b) The Beatles were from Liverpool, not London.
(c) The industry did not approve of the Beatles' longish hair.
(d) The song title seemed trite.

Short Answer Questions

1. What does George Martin describe as one of his biggest hurts, during the Pepper era?

2. What reason did George Martin offer, in Chapter 1, for marrying his first wife, Sheena?

3. In Chapter 8, in George Martin's layer cake metaphor, what was the first layer in a four-track recording?

4. What was the scandal at EMI, involving sopranos Kirsten Flagstad and Elisabeth Schwarzkopf?

5. After how many attempts, as described in Chapter 9, did Capitol Records agree to release Beatles records?

(see the answer key)

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