All You Need Is Ears Test | Mid-Book Test - Medium

George Martin
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When George Martin took over Parlophone, what was the job description of Shirley Spence?
(a) Manager.
(b) Recording engineer.
(c) Promoter.
(d) Judy Lockhart-Smith's assistant.

2. Who created the Beatles' early image, featuring their famous haircuts?
(a) Sid Coleman.
(b) George Martin.
(c) Brian Epstein.
(d) Pete Best.

3. Why is it almost never cost effective to play classical music live in modern times, according to George Martin?
(a) Audiences will not pay high ticket prices.
(b) The sheer number of musicians needed to form an orchestra.
(c) Finding enough talented musicians to form an orchestra is difficult.
(d) Most people prefer to buy recordings rather than attend live performances.

4. George Martin states that pop music is not a step down from classical, for what reason?
(a) Classical music is formulaic, while pop music is freeform.
(b) Pop music attracts larger audiences than classical.
(c) Schubert and Beethoven wrote for the masses, creating pop music for their times.
(d) Pop music generates much more revenue than classical.

5. At the beginning of Chapter 3, George Martin went to Abbey Road to visit which studio?
(a) Columbia.
(b) Apple.
(c) EMI.
(d) Regal Zonophone.

Short Answer Questions

1. George Martin explains that, in 1954, what was true about singer/songwriters?

2. While in the Fleet Air Arm, George Martin was invited to appear on which BBC program?

3. During their first meeting with George Martin, which Beatle did not speak a word?

4. Who recommended George Martin for the job at Abbey Road, as cited early in Chapter 3?

5. "Love Me Do" hit what number in the charts?

Short Essay Questions

1. Briefly outline George Martin's career experiences before beginning his ultimate career in the recording industry.

2. What was George Martin's first job at Parlophone, as described in Chapter 3, and what were his primary duties?

3. Briefly summarize George Martin's experience at the Guildhall School of Music.

4. Why, according to George Martin in Chapter 2, is pop music not a step down from classical?

5. How does George Martin compare the nature of singer/songwriters in the 1950s, when he started at Parlophone, with the situation in 1979, when "All You Need Is Ears" was published?

6. What was George Martin's opinion of the Beatles talent and potential, upon listening to the demo tapes brought to him by Brian Epstein?

7. How did the Beatles come to change drummers before achieving success and fame, letting Pete Best go in favor of Ringo Starr?

8. How, according to George Martin in Chapter 6, did the role of a producer change from the 1950s to the time "All You Need Is Ears" was published, in 1979?

9. Relate one anecdote from George Martin's early career at Parlophone, as described in Chapter 3.

10. What was the atmosphere at Parlophone immediately following the retirement of Oscar Preuss, as described by George Martin at the beginning of Chapter 5?

(see the answer keys)

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