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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. At the beginning of Chapter 12, Howie says he is standing in a _______ pose on the escalator.
(a) Michael Jordan.
(b) George Washington.
(c) Rodin's "The Thinker".
(d) Napoleon.

2. What record does Howie describe listening to and cleaning with his family?
(a) Fiddler on the Roof.
(b) The Sound of Music.
(c) My Fair Lady.
(d) Annie.

3. Unlike other stores, Howie considers CVS to deal in _______.
(a) Facts.
(b) Illusions.
(c) Dreams.
(d) Honesty.

4. Howie compares the products at CVS to the products at what other store?
(a) Radio Shack.
(b) Crate and Barrel.
(c) Sears.
(d) Macy's.

5. What skill is Howie particularly proud of?
(a) Stepping on the escalator.
(b) Smiling.
(c) Toasting bread.
(d) Stapling documents.

Short Answer Questions

1. Howie compares vending machines to _______.

2. What else does Howie buy along with his purchase of shoelaces?

3. What does Abe joke his shoelaces are made from?

4. In a Chapter 11 footnote, Howie comments on the new tightness of ______ .

5. Howie says eyebrows rise reflexively when people do what?

Short Essay Questions

1. Howie does Howie think his corporation flaunts their status?

2. What activity does Howie describe that both he and L take part in when alone in an elevator?

3. What does Howie note that he is surprised about in the men's bathroom?

4. What do Howie's observations about shampoos lead him to consider?

5. What does Howie notice as he rushes out the revolving door and onto the plaza for his lunch break?

6. What observations does Howie make about vending machines?

7. Why does Howie eventually stop trying to walk up or down the escalator?

8. What are Howie's reflections on the overall safety of escalators?

9. What does Howie consider to be the dishonesty of the World Dryer Corporation?

10. What does Abe jokingly claim to Howie while they talk in the men's room?

(see the answer keys)

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