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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Memes are messages that are independent of what other element?
(a) Of new messages.
(b) Of outside influence.
(c) Of contradicting information.
(d) Of the people who propagate them.

2. What is DNA also known as?
(a) Defining neutrino acid.
(b) Cells.
(c) Deoxyribonucleic acid.
(d) Amino acid.

3. In his graduate paper, to what did Claude Shannon apply the binary logic of George Boole?
(a) To circuit grid.
(b) To an advanced telegraph.
(c) To a logarithm table.
(d) To a system of relays.

4. An alphabetical list did not take what element of the word into account at all, but mechanically placed it in a slot based on the order of the letters?
(a) Its relevance.
(b) Its importance.
(c) Its popularity.
(d) Its meaning.

5. Erwin Schrodinger used the concept of entropy to describe what group?
(a) Plant life.
(b) Microbes.
(c) Allergins.
(d) Living organisms.

Short Answer Questions

1. What was difficult for people to accept about telegraph communications?

2. What comment did IBM researcher Charles Bennet make about the amount of information in a message?

3. A psychologist named George Miller noticed that people seem to be able to easily remember up to how many items at a time?

4. What is a bit?

5. What are genes?

(see the answer key)

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