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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4.

Multiple Choice Questions

1. In what department does Mouret make a stunning display?
(a) Ladies evening wear.
(b) Wine.
(c) Millinery.
(d) Silk.

2. Who is the man with a neighboring store that is angry at Mouret for trying to buy out his lease to expand?
(a) Boursin.
(b) Bourras.
(c) Bourmand.
(d) Beaudin.

3. If the store is a big machine, Denise feels like ___________.
(a) the motor oil.
(b) a cog.
(c) the start button.
(d) the noise.

4. Which of the following is NOT characteristic of the silk department?
(a) Sexual conquests.
(b) Mellow atmosphere.
(c) Sales rivalries.
(d) Fierce competition.

5. What are symbols of Au Bonheur des Dame's new ways of doing retail business in Paris?
(a) The silk displays.
(b) The vans.
(c) The newspaper ads.
(d) The charge cards.

Short Answer Questions

1. Which of the following does NOT describe Au Bonheur des Dames?

2. Who is the buyer in the ladies' wear department?

3. What is the name of the store that is creating competition for other stores?

4. From whom does Denise hope to get help?

5. Who is the owner of Au Bonheur des Dames?

(see the answer key)

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