Octave Mouret - He becomes the sole owner of Au Bonheur des Dames through luck after his wife dies.
Denise - When she arrives in Paris, she is a young woman of 20 who has been in charge of her younger brothers since the death of both of their parents a year ago.
Pépé - He is Denise's brother who is five years old when they arrive in Paris.
Jean - He is Denise's brother who is sixteen years old when they arrive in Paris.
Baudu - He is a proud and fat man stuck on the old ways of doing business, which is to make as much profit as possible out of every sale, even if there are only a few.
Madame (Élisabeth) Baudu - She is an anemic-looking woman, old before her time, who has lived her whole life in the Au Vieil Elbeuf shop...
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