Inside-Out Process

The Inside-Out Process stresses the importance of achieving private victories before public victories are possible. Changing internally and reaching deeply within to find one’s true values and principles are necessary steps before it’s possible for an individual to impact external issues and relationships.

Pygmalion Effect

The Pygmalion Effect focuses on how perceptions are formed and how they are deeply entrenched within us. Covey and his wife realized that they were applying the Pygmalion Effect to a son who was struggling socially and academically.

The Personality Ethic

Some believe effectiveness is achieved through the Personality Ethic in which success becomes a function of personality and public image. The Personality Ethic has two paths: human and public relations techniques and a positive mental attitude.

The Character Ethic

The Character Ethic is the foundation for success and includes traits including - among others - integrity, humility, fidelity...