Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself? Summary and Analysis

When the decision is made to take Starbucks public, the company is courted by many huge investment banks but Howard feels as if the bank representatives do not understand the importance of Starbucks' intangible value as well as its financials. Howard will not settle until he finds a bank which understands that Starbucks is much more than just another café. After interviewing a string of bankers, Howard is delighted to find Dan Levitan from the firm of Wertheim Schroder whom Starbucks eventually hires to take them from a private to a public company in 1991.

Finally on June 26, 1992, Starbucks goes public and is listed...