Perspective

Ray Kroc is the only person who could have ever written such a sincere and humble story about his business. He is the creator of the McDonald's corporation and wanted to tell his story to the world. This book was written for the general population and perhaps those skeptical about the intentions of the McDonald's corporation. Ray Kroc wanted a successful hamburger business, not a company that would take over the world, as some cynics believe. The reader should see McDonald's in a new light, a shining positive light that reveals what hard work can achieve and reveals that the strength to pursue an idea is sometimes the hardest thing to come by and can never be bought with money.

Tone

The tone of the book is very casual and positive. Kroc is a great storyteller and his writing is very modest, considering the scale of the business...