Chapter 12 Summary and Analysis

Ray and Jane moved to a new house in Beverly Hills. Operations were expanding very quickly and he found himself traveling back and forth between LA and Chicago every two weeks. The heads of the corporation were taking the steps towards making the company public. They had a lot of decentralization to do within the corporation since they had 637 stores, and they could not manage them all from the Chicago office. Ray wanted someone that was close to the stores to make decisions for them, instead of having decisions made from headquarters. Ray said that the authority should remain with the operators because if people are micromanaged they will walk. Ray's solution was to divide the country into regions.

In addition to organizational changes, there were new changes to the McDonald's menu. The introduction of frozen potatoes was a big change...