International Center for Alcohol Policies

The alcoholic beverage industry practices effective voluntary self-regulation in concert with trade associations and federal agencies, the International Center for Alcohol Policies (ICAP) argues in the following viewpoint. The center further contends that the Federal Trade Commission (FTC) has concluded that the industry does not direct alcohol advertising to young audiences. Moreover, despite critics’ claims that exposure to alcohol advertising could lead youths to abuse alcohol, there is no conclusive evidence that such advertising influences drinking beliefs. The International Center for Alcohol Policies, a nonprofit organization supported by eleven international beverage alcohol companies, is dedicated to reducing the abuse of alcohol worldwide.

As you read, consider the following questions:

1. According to the center, what are the two basic elements of self-regulation"
2. What was the conclusion of the...