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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which of the following is not an acquisition Taggart makes for Intercom?
(a) A video game developer.
(b) A biotech firm.
(c) An appliance store.
(d) A television company.

2. In Chapter 13, Brooks states that the desire for limerence explains people's desire to do what?
(a) Create great works of art.
(b) Make money.
(c) Procreate.
(d) Join certain groups.

3. What does Erica do more often after dissolving her business?
(a) Go out with friends.
(b) Exercise.
(c) Have sex.
(d) Drink.

4. Which word is the closest synonym to limerence?
(a) Love.
(b) Professionalism.
(c) Harmony.
(d) Levity.

5. Which of the following is a condition that Raymond insists on in Chapter 16 is the group prepares its proposals?
(a) He must have a veto.
(b) Taggart has to go.
(c) It must be a done in public.
(d) It must be budget neutral.

Short Answer Questions

1. How long do Brooks and Eric work together before they start hanging out outside work?

2. In Chapter 10, Brooks talks about Karl Popper's theory of what?

3. What was Intercom's original line of business?

4. When Walter Mischel repeated his marshmallow experiment year later, what did he use instead of a marshmallow?

5. What does Mark say he is in search of in Chapter 12?

Short Essay Questions

1. Describe the ideology of Rationalism.

2. What is limerence?

3. How does Erica come back from her explosion in Chapter 8?

4. What impresses Erica about Raymond during their lunches in Chapter 16?

5. How does the business collapse in Chapter 14?

6. How does Erica get into the Academy in Chapter 7?

7. How do Erica and Harold form a close bond in Chapter 13?

8. How do Raymond and Erica play major roles in the rebound of Intercom?

9. Describe Erica's experience at the consulting firm.

10. How does the success of Erica's business affect her marriage?

(see the answer keys)

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