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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In Chapter 8, what step does Brooks suggest is most important to decision-making?
(a) Perception.
(b) Frustration.
(c) Calculation.
(d) Execution.

2. What has Erica heard about Intercom before her interview in Chapter 14?
(a) It is easy to rise through its ranks.
(b) It is a next-generation business model.
(c) It is a terrible company.
(d) It is on the cusp of a breakthrough.

3. In Chapter 13, Harold ruminates that certain pagans considered what to be a god?
(a) Fire.
(b) Woman.
(c) Genius.
(d) Love.

4. What field does Erica explore in Chapter 11?
(a) Cultural etymology.
(b) Behavioral economics.
(c) Social materialism.
(d) Literary journalism.

5. What school does Erica get accepted to in Chapter 9?
(a) Lehigh.
(b) Notre Dame.
(c) University of Denver.
(d) Stanford.

6. In Chapter 9, what do both sides of Erica's family expect of her after the Academy?
(a) She will stay near her family.
(b) She will go to an Ivy League school.
(c) She will live in China.
(d) She will join the military.

7. What does Erica do more often after dissolving her business?
(a) Exercise.
(b) Go out with friends.
(c) Have sex.
(d) Drink.

8. In Chapter 13, what term does Brooks use to describe the mechanism that tells us how we are viewed?
(a) Image monitor.
(b) Self-assessor.
(c) Personal review.
(d) Status sonor.

9. In Chapter 15, North Whitehead is quoted as saying history alternated between the simpleminded and what?
(a) The muddleminded.
(b) The simplerminded.
(c) The complexminded.
(d) The evilminded.

10. How do the founders of the Academy describe poverty in their mission?
(a) A fiction.
(b) A social epidemic.
(c) A negligable factor.
(d) An emergent system.

11. What suffers with the success of the business in Chapter 14?
(a) Erica's health.
(b) The businesses reputation.
(c) Erica and Harold's relationship.
(d) Harold's writing.

12. According to Brooks in Chapter 14, what is a major issue with the human mind?
(a) Its overconfidence.
(b) Its processing speed.
(c) Its prejudices.
(d) Its blood circulation.

13. How long is the memo the insurgents produce in Chapter 16?
(a) One page.
(b) They produce no memo.
(c) 100 pages.
(d) 23 pages.

14. Which of the following is not an acquisition Taggart makes for Intercom?
(a) A video game developer.
(b) A biotech firm.
(c) A television company.
(d) An appliance store.

15. Why is Harold's advice to Erica initially unhelpful in Chapter 15?
(a) He is jealous of Raymond.
(b) He is no longer part of the business world.
(c) He sides with Taggard.
(d) He is too ambitious in his viewpoints.

Short Answer Questions

1. How old is Erica when she becomes CEO of Intercom?

2. What does Erica particularly admire about Raymond in Chapter 16?

3. What disorder does Amy have?

4. What institution does Herold begin working for in Chapter 15?

5. In Chapter 13, Brooks states that the desire for limerence explains people's desire to do what?

(see the answer keys)

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