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This quiz consists of 5 multiple choice and 5 short answer questions through Section 1, Part 9.

Multiple Choice Questions

1. In "Soap Powders and Detergents," what does the author argue that the "whiteness" promised by these cleaning products play towards?
(a) The naivety of consumers.
(b) The aesthetics of consumers.
(c) The values of consumers.
(d) The vanity of consumers.

2. What does the author argue takes precedence over the human life in "The Blue Guide"?
(a) Cities.
(b) Monuments.
(c) Lakes.
(d) Buildings.

3. Who is "the holiday" a product for?
(a) Non-royals.
(b) The bourgeoisie class.
(c) All people.
(d) Blue collar workers.

4. What writer does Barthes discuss the work of in "The Nautilus and the Drunken Boat"?
(a) Jules Verne.
(b) Mary Shelley.
(c) Bram Stoker.
(d) Herman Melville.

5. What sort of values does steak adhere to in "Steak and Chips"?
(a) Spiritual.
(b) Patriotic.
(c) Familiar.
(d) Cultural.

Short Answer Questions

1. What is the associated social status of the referenced actor in "The Poor and the Proletariat"?

2. What is the second sign in "The Romans in Films"?

3. Which of the following is not an object mentioned in "The 'Blue Blood" Cruise"?

4. According to the author, the literature of repletion is passed of as what?

5. What do the toys of current society do, that disheartens the author?

(see the answer key)

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