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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, The Sexual Sell.

Multiple Choice Questions

1. How much of all advertising budget is spent to appeal to women?
(a) Seventy-five.
(b) Ninety.
(c) Seventy.
(d) Eighty.

2. What do Freud's writings give more credit?
(a) To the pre-pubescent expression of sexual interest.
(b) To the mature expression of sexual interest.
(c) To the expression of infantile sexual interest.
(d) None of these.

3. What was not a part of women's worlds?
(a) Debate.
(b) Charming and keeping a man.
(c) Home care.
(d) Babies.

4. What lesson could girls not help but learn in college between 1945 and 1960?
(a) How not to get interested in anything but getting married and having kids.
(b) How to take your career seriously.
(c) How to cater to your mans needs.
(d) How to take care of yourself as an individual.

5. What year was the survey published for electrical appliances?
(a) 1942.
(b) 1940.
(c) 1945.
(d) 1944.

Short Answer Questions

1. What did the union member get labeled as?

2. What is the problem with educating women early to fulfill their sexual roles in regards to the opposite sex?

3. What was considered 'real' life?

4. How many children did Sojourner Truth claim to have?

5. What requires increased glamorization every year?

(see the answer key)

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