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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, The Sexual Sell.

Multiple Choice Questions

1. What is unlikely to happen without education?
(a) Women are likely to have children at younger ages.
(b) Women are not likely to develop deep interests outside their biology.
(c) Women are likely to marry younger and younger.
(d) All of these.

2. What is a compliment to a woman in the act of creation of a child?
(a) Rearing the child.
(b) The desire to protect the home.
(c) Maternal instinct.
(d) Breastfeeding.

3. What was to be capitalized on in order to keep selling products?
(a) None of these.
(b) Desire to get the best clean.
(c) Fear of exposure to deadly bacteria.
(d) Guilt over the hidden dirt.

4. What should be the goal of every normal woman?
(a) "To shop unscrupulously".
(b) "The art of being a great housewife".
(c) "To be an independent buyer".
(d) "The art of good homemaking".

5. What is the really crucial role of the housewife?
(a) All of these.
(b) To be a good wife.
(c) To raise children.
(d) To buy more things for the house.

Short Answer Questions

1. How much of all advertising budget is spent to appeal to women?

2. What became a dirty word?

3. What should an education do?

4. What did Freud believe that all neurosis stemmed from?

5. What requires increased glamorization every year?

(see the answer key)

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