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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. During the 1980s all the following firsts are accomplished EXCEPT:
(a) The U.S. Census stops defining head of household as the husband.
(b) Women outnumber men on unemployment lines.
(c) Women outnumber men in total jobs.
(d) Women outnumber men in college attendance.

2. This fragrance initially "celebrates women's liberation" but eventually ran campaigns in which under-aged models were used.
(a) Charlie.
(b) Mystique.
(c) Estee Lauder.
(d) Beautiful.

3. Backlash is written in which decade?
(a) 1950s.
(b) 1980s.
(c) 1970s.
(d) 1960s.

4. Faludi suggests that movies are used by men to deal with their emotions concerning women. How does she suggest this is done?
(a) By watching tapes at home men develop bitter grudges and ongoing fears about women.
(b) They avoid movies in which women are not treated equally and support movies that show they are progressive and in support of the feminist movement.
(c) In dark theaters men work out deep-seated resentments and fears about women.
(d) When watching movies with female partners, men cow them into silence by shouting at the screen.

5. By the 1980s the media begins to hail the arrival of a "________ generation."
(a) Post-feminist.
(b) Anti-gender.
(c) Anti-feminist.
(d) Post-gender.

Short Answer Questions

1. What is the theme of Chapter 8, "Beauty and the Backlash"?

2. In Part 1 of Backlash, "Myths and Flashbacks" which of the following myths is analyzed?

3. Which of the following women is cited in the book as being consistently shut out of the Emmys, disapproved of in public by George Bush, and having a nationwide club formed just to hate and revile her?

4. All of the following are researchers on the Harvard-Yale marriage study EXCEPT:

5. According to Faludi, thirty years of data show that men suffer __________ __________ than do women.

Short Essay Questions

1. After Reagan is elected president, many changes occur in the political arena that affect the feminist movement. Discuss three of these changes and how they affect the fight for women's rights.

2. Recount the stages of the "Intimate Apparel Explosion" as written by Faludi. In your account, include the names of at least four individuals and/or companies

3. Chronicle the evolution of Ms. magazine in the 1980s.

4. Several doctors are discussed in Chapter 8 of the book. Faludi writes about the ways in which they help the backlash and use their credentials to sponsor cosmetic products. Name at least one of these doctors and describe his or her role in the backlash by the cosmetics industry.

5. The New Right attempts to denounce day care; however, what does the evidence and data suggest?

6. Discuss the way in which the movies and television treat the subject of women and careers.

7. Contrast the media's transition from applauding "brave" relationship choices in the 1970s to the position the media outlets took to address this issue in the 1980s.

8. Summarize three ways in which Felice Schwartz affects the feminist movement.

9. During the 1988 television season, many female characters joke about being like June Cleaver. What point are they making by claiming this analogy?

10. Briefly explain the series of events that occur after the New York Times announces a "back-to-the-home trend" in 1980 based on six Ivy League undergraduates.

(see the answer keys)

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