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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In coining the term "cocooning," Faith Popcorn was seeking to do what according to Faludi?
(a) Support the backlash's efforts to highlight slight changes in women returning to traditional roles.
(b) Identify a gender-neutral trend of parents leaving the office for being at home.
(c) Highlight the fact that neither men nor women are placing family time over career advancement.
(d) Show men as being more focused on sacrificing career advancement for family time.

2. Who is nicknamed "The Breast Man of San Francisco"?
(a) Dr. Hugo Ramirez.
(b) Dr. John Voorhees.
(c) Dr. Jack Statz.
(d) Dr. Robert Harvey.

3. Backlash is written in which decade?
(a) 1950s.
(b) 1960s.
(c) 1970s.
(d) 1980s.

4. Which female executive is quoted as saying she hopes companies can treat "career-and-family women" more leniently than "career-primary" women?
(a) Bonnie Chambers.
(b) Felice Schwartz.
(c) Faith Popcorn.
(d) Mary Anne Devanna.

5. Which of the following magazines uses the Harvard-Yale study to sell minis?
(a) Mademoiselle.
(b) Newsweek.
(c) Women's Day.
(d) Women's Wear Daily.

Short Answer Questions

1. Sociologist Lenore Weitzman suggests that the issue of divorce should be handled by doing all of the following EXCEPT:

2. According to Faludi, how are female characters treated in morality tales?

3. British directory/screenwriter James Dearden's screenplay makes the adulterous husband more sympathetic; however, according to Faludi, it was intended to be an exploration of what?

4. Which author publishes a 922-page compendium in which 4,500 women despair about not being treated as equals by mates?

5. According to Backlash, the press uses the Harvard-Yale study to scare women into marrying "just to beat the 'odds'." At the same time, they overlook which of the following types of data?

Short Essay Questions

1. Briefly explain the series of events that occur after the New York Times announces a "back-to-the-home trend" in 1980 based on six Ivy League undergraduates.

2. Murphy Brown and Roseanne were two characters who were reviled by the backlash according to Faludi. Why were these women disliked so strongly? Also discuss the ways in which the backlash launches their attack of Murphy and Roseanne.

3. In a survey of men, it was found that only a small percentage truly supported equality for women. Identify two reasons why men would support equality for women and two reasons why they would not support this initiative.

4. Faludi writes that getting ABC to put Marilyn French's best-selling novel The Women's Room on screen is Esther Shapiro's "most grueling" professional experience. What are some of the factors that make this project so difficult?

5. In your opinion, why do you believe that society markets marriage and children to women much more than to men?

6. In chapter 7 of the book, why does Faludi write that retailers use the word "choice" to make their sales pitches "sound feminist"?

7. During the 1988 television season, many female characters joke about being like June Cleaver. What point are they making by claiming this analogy?

8. The CBS hit show Cagney and Lacey deals with the serious issue of the unmarried character, Cagney, becoming pregnant. Summarize Faludi's perspective on the manner in which this issue is resolved?

9. After Reagan is elected president, many changes occur in the political arena that affect the feminist movement. Discuss three of these changes and how they affect the fight for women's rights.

10. Select at least three media outlets and discuss how they work with the backlash to use relationship "scare tactics" to fight against the feminist movement.

(see the answer keys)

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