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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Part 2 of the book The Backlash in Popular Culture looks at trends in all the following media EXCEPT:
(a) Magazines.
(b) Internet.
(c) Television.
(d) Print.

2. Faludi asserts that under the Reagan administration which of the following are pressured to generate data that fit the war on women's independence?
(a) Media organizations receiving federal grants.
(b) University researchers.
(c) U.S. Census Bureau demographers.
(d) U.S. Department of Education statisticians.

3. Faludi asserts that equal attention is given to _______ family size in whites and ________ family size among blacks.
(a) Increasing, increasing.
(b) Limiting, increasing.
(c) Limiting, limiting.
(d) Increasing, limiting.

4. By the 1980s the media begins to hail the arrival of a "________ generation."
(a) Anti-feminist.
(b) Post-feminist.
(c) Anti-gender.
(d) Post-gender.

5. _________ and ________, two demographers at the Census Bureau, re-run the Harvard-Yale study using 1980 data and find a major flaw in the study and its calculations.
(a) Jeanne Moorman, Robert Fay.
(b) David Bloom, Jeanne Moorman.
(c) Neil Bennett, David Bloom.
(d) Patricia Craig, Neil Bennett.

Short Answer Questions

1. ________ issues more miniskirts and says older women want to feel sexy on the job and ________ agrees: "gals" like to show their legs.

2. The major networks parade tearfully "penitent unwed" women through the media; Faludi highlights examples from all the following networks EXCEPT:

3. What outlet first declares that women's chances of conceiving drops not after age forty but after thirty?

4. In 1987, what does NBC identify as the possible "yuppie disease of the '80s"?

5. Which author publishes a 922-page compendium in which 4,500 women despair about not being treated as equals by mates?

Short Essay Questions

1. According to survey responses, women believe they need equal pay, the right to abortions, and decent childcare. Discuss how reforms in those areas would impact women's lives.

2. Summarize three ways in which Felice Schwartz affects the feminist movement.

3. Murphy Brown and Roseanne were two characters who were reviled by the backlash according to Faludi. Why were these women disliked so strongly? Also discuss the ways in which the backlash launches their attack of Murphy and Roseanne.

4. Who is Dr. Robert Harvey and why is he discussed in the chapter on the cosmetic industry?

5. The New Right attempts to denounce day care; however, what does the evidence and data suggest?

6. Chronicle the evolution of Ms. magazine in the 1980s.

7. On the issue of women's liberation and equality, compare the perspective of politicians, journalists, and business leaders versus those of women.

8. Faludi writes that getting ABC to put Marilyn French's best-selling novel The Women's Room on screen is Esther Shapiro's "most grueling" professional experience. What are some of the factors that make this project so difficult?

9. During the 1988 television season, many female characters joke about being like June Cleaver. What point are they making by claiming this analogy?

10. After Reagan is elected president, many changes occur in the political arena that affect the feminist movement. Discuss three of these changes and how they affect the fight for women's rights.

(see the answer keys)

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