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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which female executive is quoted as saying she hopes companies can treat "career-and-family women" more leniently than "career-primary" women?
(a) Mary Anne Devanna.
(b) Faith Popcorn.
(c) Bonnie Chambers.
(d) Felice Schwartz.

2. Retin-A is approved by the FDA to treat _____________ and is eventually marketed to treat ________.
(a) Wrinkles, acne.
(b) Acne, acne.
(c) Wrinkles, wrinkles.
(d) Acne, wrinkles.

3. In 1988, Robert Filoso defines the "New Generation" of female beauty with mannequins that are:
(a) All answers are correct.
(b) Taller, more slender, and poutier.
(c) Flawless, shorter, bustier, and wasp-waisted.
(d) Flawless, slender, and shorter.

4. What outlet first declares that women's chances of conceiving drops not after age forty but after thirty?
(a) U.S. National Center for Health Statistics.
(b) The New England Journal of Medicine.
(c) U.S. Census Bureau.
(d) French researchers Schwartz and Mayaux.

5. All of the following are researchers on the Harvard-Yale marriage study EXCEPT:
(a) Patricia Craig.
(b) David Bloom.
(c) Jeanne Moorman.
(d) Neil Bennett.

Short Answer Questions

1. Faludi asserts that a major objective of the attack on feminism is the desire to:

2. An analogy is made between heiress Patricia Hearst and many female characters of the 1980s. Which of the following expresses the comparison?

3. In 1987, what does NBC identify as the possible "yuppie disease of the '80s"?

4. In the American version of the French film Three Men and a Baby, what significant change is made to the story line?

5. By questioning whether the "backlash" is a new phenomenon, some social observers admit that there has been:

Short Essay Questions

1. Faludi writes that getting ABC to put Marilyn French's best-selling novel The Women's Room on screen is Esther Shapiro's "most grueling" professional experience. What are some of the factors that make this project so difficult?

2. What role does Women's Wear Daily play between the fashion industry and the feminist movement?

3. On the issue of women's liberation and equality, compare the perspective of politicians, journalists, and business leaders versus those of women.

4. Explain why the media would not focus on feminist issues such as jobs, equal pay, or coeducation but would instead give heavy coverage to protests against the Miss America pageant and burning bras.

5. Summarize three ways in which Felice Schwartz affects the feminist movement.

6. Discuss the implications of the misinformation perpetuated by the Harvard study.

7. Recount the stages of the "Intimate Apparel Explosion" as written by Faludi. In your account, include the names of at least four individuals and/or companies

8. Murphy Brown and Roseanne were two characters who were reviled by the backlash according to Faludi. Why were these women disliked so strongly? Also discuss the ways in which the backlash launches their attack of Murphy and Roseanne.

9. During the 1988 television season, many female characters joke about being like June Cleaver. What point are they making by claiming this analogy?

10. The cosmetics industry has a long history of dictating difficult and unhealthy trends for women's bodies. Discuss what physical looks and trends are pushed from the Victorian era through 1970 according to Faludi.

(see the answer keys)

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