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This quiz consists of 5 multiple choice and 5 short answer questions through Part 4: Chapter 14.

Multiple Choice Questions

1. Guess Jeans' advertising campaign is based variously on all the following except:
(a) Fellini's La Dolce Vita.
(b) Fatal Attraction.
(c) Elia Kazan's Baby Doll.
(d) Thirty-Something.

2. Victoria Secret was intended to be the:
(a) Retail store to provide real intimate attire for real women.
(b) Store where women could buy lingerie without the interruptions of men.
(c) Disneyland version of a 19th-century lady's dressing room.
(d) Type of store where couples could purchase intimate attire for dress-up fantasies.

3. Which organization's findings do not support the idea of a "baby boomlet" among career women?
(a) No answers are correct.
(b) Time magazine research.
(c) Census Bureau data.
(d) Annual surveys by professional organizations.

4. NBC and ABC use which of the following to undercut women's efforts to organize?
(a) Promotion of corporate faithfuls only.
(b) Layoffs.
(c) Threats and harassment.
(d) All answers are correct.

5. _________ and ________, two demographers at the Census Bureau, re-run the Harvard-Yale study using 1980 data and find a major flaw in the study and its calculations.
(a) David Bloom, Jeanne Moorman.
(b) Jeanne Moorman, Robert Fay.
(c) Neil Bennett, David Bloom.
(d) Patricia Craig, Neil Bennett.

Short Answer Questions

1. Who casts his wife in the demeaning role of an unsmiling female doctor who clutches her book about obsession and compulsion?

2. According to Faludi, how are female characters treated in morality tales?

3. In 1987 what percent of single women accept bearing and raising children outside wedlock?

4. In 1980 sex discrimination and other kinds of complaints filed before which agency climbs twenty-five to forty percent?

5. Smart Women/Foolish Choices and Women Men Love/Women Men Leave are written by which of the following two authors?

(see the answer key)

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