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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How does Women's Wear Daily serve the feminist movement and the fashion industry?
(a) It convinces women to buy into overly feminine and exploitive clothing to work; male fashion designers create these clothing lines and women buy the attire.
(b) It convinces women to buy into overly feminine and exploitive clothing to work; male fashion designers attempt to fight against the trend, but this is what women want to buy.
(c) It tries unsuccessfully to convince women to buy into overly feminine and exploitive clothing to work, male fashion designers create these clothing lines and women do not buy the attire.
(d) It tries unsuccessfully to convince women to buy into overly feminine and exploitive clothing to work; male fashion designers attempt to fight against the trend, but this is what women want to buy.

2. The "Big Lie" joins ____________ to the "dime-store moralism of yesteryear."
(a) Legal maneuvering.
(b) Religious dogmatism.
(c) Scientific research.
(d) Undercover journalism.

3. Which of the following terms was coined as a part of the backlash?
(a) Biological clock.
(b) Mommy syndrome.
(c) Husband shortage.
(d) Feminism movement.

4. Television assaults the women's movement less than Hollywood movies; Faludi states that this is because of what factor?
(a) Television producers do not wish to tackle these issues through on-screen programming.
(b) There are more women executives in the television industry who support the women's movement.
(c) Women are a majority of viewers and are advertisers' prime target.
(d) Hollywood movies have greater budgets and more freedom with their creativity.

5. What three relationship trends increased in the 1950s?
(a) Unhappy single womanhood, women marrying to conform to societal expectations, and women fleeing unhappy marriages.
(b) Happy single womanhood, women marrying to conform to societal expectations, and women fleeing unhappy marriages.
(c) Happy single womanhood, women marrying on their own terms, and women fleeing unhappy marriages.
(d) Happy single womanhood, women marrying to conform to societal expectations, and women forcing husbands into counseling to save unhappy marriages.

6. What are the findings of the 1987 survey conducted by Fortune magazine on the issue of "bailing out," the term used to describe female MBA students opting for less demanding careers to concentrate on marriage and family?
(a) It finds a tiny gender gap--with more women than men putting family over professional advancement.
(b) No answers are correct.
(c) It finds no gender gap--both men and women are putting family over professional advancement.
(d) It finds a tiny gender gap--with more men than women putting family over professional advancement.

7. According to Faludi, cosmetic companies try to increase sales by ___________ their products.
(a) Augmenting.
(b) Medicalizing.
(c) Reducing.
(d) Cleaning up.

8. In 1988, Robert Filoso defines the "New Generation" of female beauty with mannequins that are:
(a) Taller, more slender, and poutier.
(b) Flawless, slender, and shorter.
(c) Flawless, shorter, bustier, and wasp-waisted.
(d) All answers are correct.

9. Newsweek uses the metaphor that women are "______ ________ to be killed by a terrorist" than to _________.
(a) Less likely, divorce.
(b) More likely, divorce.
(c) Less likely, marry.
(d) More likely, marry.

10. According to Faludi in Chapter 1, all of the following attack feminists EXCEPT:
(a) Journalists.
(b) Clergy.
(c) School teachers.
(d) Politicians.

11. In 1987, what does NBC identify as the possible "yuppie disease of the '80s"?
(a) The high divorce rates.
(b) The surge in infertility.
(c) HIV.
(d) Financial competition between husbands and wives.

12. All of the following are researchers on the Harvard-Yale marriage study EXCEPT:
(a) Patricia Craig.
(b) David Bloom.
(c) Jeanne Moorman.
(d) Neil Bennett.

13. How does the Faludi describe the media's treatment of protests against the Miss America pageant and burning bras?
(a) Faludi states that the media gives little coverage to both issues.
(b) Faludi states that the media gives equal coverage to the feminist struggle, protests against the Miss America pageant, and burning bras.
(c) Faludi states that the media gives greater coverage to the feminist struggle than they give to protests against the Miss America pageant and burning bras.
(d) Faludi states that the media gives greater coverage to both issues than they give to the feminist struggle.

14. ________ issues more miniskirts and says older women want to feel sexy on the job and ________ agrees: "gals" like to show their legs.
(a) John Weitz, Christian Dior.
(b) Bill Blass, Calvin Klein.
(c) Calvin Klein, Christian Lacroix.
(d) No answers are correct.

15. Faludi asserts that a major objective of the attack on feminism is the desire to:
(a) Break women's political will.
(b) Destroy the family bond.
(c) Return to capitalist traditions.
(d) Encourage women to band together.

Short Answer Questions

1. Who casts his wife in the demeaning role of an unsmiling female doctor who clutches her book about obsession and compulsion?

2. Advertisers tell women career success is harming their complexions and causing all of the following except:

3. During the 1980s all the following firsts are accomplished EXCEPT:

4. By questioning whether the "backlash" is a new phenomenon, some social observers admit that there has been:

5. An analogy is made between heiress Patricia Hearst and many female characters of the 1980s. Which of the following expresses the comparison?

(see the answer keys)

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