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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which of the following magazines uses the Harvard-Yale study to sell minis?
(a) Women's Wear Daily.
(b) Newsweek.
(c) Women's Day.
(d) Mademoiselle.

2. Another blow to the feminist movement comes when the Supreme Court moves towards which of the following actions?
(a) Removing all gender-neutral policies from public laws.
(b) Removing gender-based arguments from its hearings.
(c) Reconsidering abortion rights.
(d) Striking down the Equal Rights Amendment.

3. Select the book that claims that children are worse off when parents divorce.
(a) Second Chance.
(b) Parents Choices.
(c) The Little Ones.
(d) After Divorce.

4. According to Faludi, how are female characters treated in morality tales?
(a) Good mothers are punished, and independent women win.
(b) Good mothers win, and single women are always envious of those in traditional roles.
(c) Women are not judged according to their lifestyle choices.
(d) Good mothers win, and independent women are punished.

5. The chapter "Teen Angels and Unwed Witches" turns to which of the following media?
(a) Newspaper.
(b) Television.
(c) Magazines.
(d) Movies.

6. According to Faludi, men's opposition to women's rights and the feminist movement is a source of:
(a) Motivation.
(b) Passivity.
(c) Justification for the struggle.
(d) Resentment and stress.

7. In the late 1980s, circulation of traditional women's magazines is down sharply with Good Housekeeping the worst off and Working Woman the best off. To what does Faludi attribute the relative success of Working Woman?
(a) Surveys show that Working Woman has many more loyal readers.
(b) The magazine is concentrating on career women's needs.
(c) Executives at Working Woman focus on traditional female roles, which is what readers want.
(d) Working Woman has a better system of distribution.

8. According to Faludi, cosmetic companies try to increase sales by ___________ their products.
(a) Medicalizing.
(b) Augmenting.
(c) Reducing.
(d) Cleaning up.

9. In the book Backlash, attackers of the feminist movement are described as working to put women back in their "proper" place _________________ and __________.
(a) Relationally, traditionally.
(b) Psychologically, physically.
(c) Morally, ethnologically.
(d) Physiologically, emotionally.

10. Which female executive is quoted as saying she hopes companies can treat "career-and-family women" more leniently than "career-primary" women?
(a) Felice Schwartz.
(b) Bonnie Chambers.
(c) Faith Popcorn.
(d) Mary Anne Devanna.

11. As the health care industry continues to convince women they need medical attention, the market increases for which of these services?
(a) Colon cleansing.
(b) Chemotherapy.
(c) No answers are correct.
(d) Diet clinics.

12. Which of the following terms was coined as a part of the backlash?
(a) Feminism movement.
(b) Husband shortage.
(c) Biological clock.
(d) Mommy syndrome.

13. Fatal and Fetal Visions deals with how the_________ serve the backlash.
(a) Magazines.
(b) Newspapers.
(c) Television.
(d) Movies.

14. Newsweek uses the metaphor that women are "______ ________ to be killed by a terrorist" than to _________.
(a) More likely, divorce.
(b) Less likely, divorce.
(c) Less likely, marry.
(d) More likely, marry.

15. All of the following are researchers on the Harvard-Yale marriage study EXCEPT:
(a) David Bloom.
(b) Patricia Craig.
(c) Neil Bennett.
(d) Jeanne Moorman.

Short Answer Questions

1. Guess Jeans' advertising campaign is based variously on all the following except:

2. The "Big Lie" joins ____________ to the "dime-store moralism of yesteryear."

3. An analogy is made between heiress Patricia Hearst and many female characters of the 1980s. Which of the following expresses the comparison?

4. Which of the following women is cited in the book as being consistently shut out of the Emmys, disapproved of in public by George Bush, and having a nationwide club formed just to hate and revile her?

5. In coining the term "cocooning," Faith Popcorn was seeking to do what according to Faludi?

(see the answer keys)

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