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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to Faludi, how are female characters treated in morality tales?
(a) Good mothers win, and single women are always envious of those in traditional roles.
(b) Women are not judged according to their lifestyle choices.
(c) Good mothers are punished, and independent women win.
(d) Good mothers win, and independent women are punished.

2. Select the magazine that Faludi praises for using federal statistics to accurately portray the career choices of women.
(a) No answers are correct.
(b) Esquire.
(c) Newsweek.
(d) Fortune.

3. By questioning whether the "backlash" is a new phenomenon, some social observers admit that there has been:
(a) Long-standing resistance to women's rights.
(b) An undercurrent of resentment against working fathers.
(c) Long-standing support for women's rights.
(d) A culture of support for working mothers.

4. When making an indictment of 1980s films featuring female jobs, Faludi states that these movies do all of the following except:
(a) Show female jobs as tedious and supportive of male enterprises.
(b) Showing why women are better off staying home.
(c) Show women as recognizing the sacrifices of being working women, but highly satisfied with their choices.
(d) Fail to indict a demoralizing marketplace.

5. According to Backlash, the press uses the Harvard-Yale study to scare women into marrying "just to beat the 'odds'." At the same time, they overlook which of the following types of data?
(a) Census figures showing 1.9 million more never-married men than women.
(b) Unmarried women believing their lives are "as easy" as married friends.
(c) Women cohabitating at rates twice those of 1970.
(d) Better paid women are more likely to marry.

6. After the pop media launches its assault on single womanhood and increasing divorce numbers, what does Faludi quote as the percent drop in divorce rates?
(a) 2.2 percent.
(b) 20 percent.
(c) 0.2 percent.
(d) 2.0 percent.

7. In her timeline of women's cosmetic trends, Faludi states that the bright, healthy, athletic look is popular in which era?
(a) The 1910s and 1920s.
(b) In the 1970s.
(c) During World War I.
(d) The 1920s and 1930s.

8. Faludi suggests that movies are used by men to deal with their emotions concerning women. How does she suggest this is done?
(a) By watching tapes at home men develop bitter grudges and ongoing fears about women.
(b) When watching movies with female partners, men cow them into silence by shouting at the screen.
(c) They avoid movies in which women are not treated equally and support movies that show they are progressive and in support of the feminist movement.
(d) In dark theaters men work out deep-seated resentments and fears about women.

9. Unmarried, childless after forty, hooked on work, a 1970s feminist and the third generation in her family to have a low view of "traditional femininity." This is Faludi's description of which market research trend executive?
(a) No answers are correct.
(b) Felice Schwartz.
(c) Mary Anne Devanna.
(d) Faith Popcorn.

10. Which 1980s movie is credited for fueling a "monogamy trend" and "reinvigorating marriage"?
(a) Sheila Levine Is Dead and Living in New York.
(b) Fatal Attraction.
(c) 9 ½- weeks.
(d) Flashdance.

11. In the late 1980s, circulation of traditional women's magazines is down sharply with Good Housekeeping the worst off and Working Woman the best off. To what does Faludi attribute the relative success of Working Woman?
(a) Working Woman has a better system of distribution.
(b) The magazine is concentrating on career women's needs.
(c) Surveys show that Working Woman has many more loyal readers.
(d) Executives at Working Woman focus on traditional female roles, which is what readers want.

12. What is the theme of Chapter 8, "Beauty and the Backlash"?
(a) The strategies used by cosmetic companies to convince women they must wear makeup to appeal to men and look professional in the workplace.
(b) The way in which cosmetics and diet fads are used to subjugate women.
(c) No answers are correct.
(d) How the cosmetics industry and plastic surgery complete the "cultural undertow" of the 1980s backlash.

13. Surveys show that an overwhelming majority of women feel there is still a need for all of the following EXCEPT:
(a) An Equal Rights Amendment (ERA).
(b) Decent childcare.
(c) The right to abortions.
(d) Child-rearing courses.

14. Faludi asserts that under the Reagan administration which of the following are pressured to generate data that fit the war on women's independence?
(a) U.S. Census Bureau demographers.
(b) University researchers.
(c) Media organizations receiving federal grants.
(d) U.S. Department of Education statisticians.

15. Who is nicknamed "The Breast Man of San Francisco"?
(a) Dr. Hugo Ramirez.
(b) Dr. John Voorhees.
(c) Dr. Jack Statz.
(d) Dr. Robert Harvey.

Short Answer Questions

1. Which of the following magazines uses the Harvard-Yale study to sell minis?

2. Backlash is written in which decade?

3. Select the book that claims that children are worse off when parents divorce.

4. Why do politicians, journalists, and business leaders claim that women need no more help advancing?

5. This fragrance initially "celebrates women's liberation" but eventually ran campaigns in which under-aged models were used.

(see the answer keys)

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