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With the collapse of the international economy, American fashion designers found themselves in an unusual position. Paris had long been the center of Western fashion, particularly in the 1920s, when many Americans were rich and shopping was a national pastime. But as savings disappeared businesses went bankrupt and cash grew increasingly scarce, and most Americans were no longer in a position to buy expensive French originals. American designers, who labored in relative obscurity throughout the 1910s and 1920s, found an opportunity to cater to the needs of Americans in a new way. American women wanted inexpensive, well-made, fashionable clothes, and a new generation of designers gave them just that. Elizabeth Hawes, Charles James, Valentina, Nettie Rosenstein, Muriel King, Claire McCardell, and Hattie Carnegie soon became significant names. They set the look of American fashion until the end of World War II...
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This section contains 150 words (approx. 1 page at 300 words per page) |
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