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Alfred P. Sloan of GM weathered the Depression by intensifying and refining what he called "constant upgrading of product," another name for planned obsolescence. By producing a car "for every purse and purpose," his strategy called for blanketing the market with a car at the top of every price range and encouraging consumers to trade up — for instance, from a midprice Chevrolet to a Cadillac via a Pontiac, Oldsmobile, or Buick. Sloanism, as it was soon called, propelled GM to new dominance of the automobile industry, beating Ford in sales throughout the decade. Sloan's emphasis on styling and trade-ins perfectly matched the public's appetite for new styling and more-exciting automobiles.
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This section contains 116 words (approx. 1 page at 300 words per page) |
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