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Sloan's emphasis on upgrading and style pushed GM to the forefront of design innovation. With the company's emphasis on planned obsolescence, GM designers were encouraged to rethink the fundamentals of auto design. Under the supervision of chief designer Harley J. Earl, GM's Styling Section set into motion the institutionalization of auto design by professional designers rather than leaving it to engineers or salesmen. After World War II, Ford and Chrysler also adopted styling departments, many of whose employees were trained by Earl at GM.
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This section contains 89 words (approx. 1 page at 300 words per page) |
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